Course Details

Social media

Social media management for communications and PR (2 days)



Course venue

ISOC London
13 Grosvenor Place | Floor 3

Course dates

Venue Location

GBP 990

per individual
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  • A two-day universal training course on how to conduct strategic communications on Facebook, YouTube, Twitter and other key social media

    Course outline

    How to engage strategically with your stakeholders on the key social media platforms

    This course covers how to conduct strategic public relations on the three dominant online social media platforms: Facebook, YouTube, and Twitter.

    You will learn to unlock the communication potential of each platform’s tools and features in everyday communication as well as creative campaigns.

    The course also covers new and emerging platforms and technologies that should be on your radar.

    Who should attend

    This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.

    This course is recommended for communications, PR and marketing professionals at all levels whose role includes strategies and tactics for engagement with online social media on behalf of their organisation. It is also suitable for managers and executives responsible for managing and supervising this activity at a strategic level.


    This course covers the following modules:

    • Facebook
    • YouTube
    • Twitter
    • Emerging platforms

    The topics covered by each module are detailed below.

    About this course

    What to expect

    This course is a highly practical, vocational, “how-to” programme based around real-world tools, checklists and processes that will be immediately useful to you back in your day job.

    You will not have to sit through long lectures or presentations – this course uses active learning to help you internalise the topic and apply it in the real world.

    Training format

    This course comprises four modules each covering a set of key concepts and skills.

    Within each module, best practice and key concepts are covered off in a concise briefing, followed by stimulating learning activities like workshops, discussions, case studies and role-play exercises.


    Looking for more? You can also take this course as part of a multi-day programme:

    Learning outcomes

    After this course you will be able to:
    • Create and manage profiles, channels and feeds for your organisation on Facebook, YouTube and Twitter
    • Plan, create and regularly update engaging content for all of your social media properties
    • Interact and engage with stakeholders on all of the key platforms
    • Prepare and execute integrated communication campaigns across different social media


    This module is a straightforward and practical best practice guide to design and functionality for your organisation’s Facebook page

    • Facebook page design and functionality
    • Day to day Facebook management: engaging and interacting with users
    • Building a community around your Facebook profile
    • Creating engaging content that inspires followers to share
    • Case studies of the world’s most successful Facebook communications campaigns
    • Integrating Facebook with broad mixed-media publicity and behaviour change campaigns
    • Step-by-step best practice guide to designing and executing a Facebook campaign


    This module covers how to harness the power of YouTube as the video platform of choice and a major search engine for the new generation.

    • Principles of online multimedia in strategic communications and public relations
    • Creating and managing a YouTube channel
    • Content strategies and creative campaigns: how to create ideas and multimedia content that generate buzz and viral network effects
    • Multimedia thought leadership: video blogging and podcasting


    This module covers the enormous range of strategic communications applications of the Twitter micro-blogging platform.

    • Principles of twitter in PR and marketing
    • Practicalities, style, etiquette
    • Twitter radar: trending, monitoring and metrics
    • Twitter as early warning radar for crisis and issues
    • Twitter management: accounts, automation, client applications, embedding, integration
    • Twitter content, outreach and engagement: campaigning, interacting and engaging

    Emerging platforms

    This module covers a range of other useful platforms that may form part of your social media armoury, as well as a selection of newly arrived and likely future candidates that should be on your radar as a social media communicator.

    • LinkedIn
    • Flickr
    • Apps and widgets
    • Forums and communities
    • User-generated media
    • Location-based engagement

    Course format


    This course is heavy on reality and light on theory. Your trainer will introduce the concepts clearly, then focus on real-world skills that connect the big picture to your job. Courses are updated regularly and trainers are active in the industry so your knowledge will be fresh and relevant.


    Training consists of concise briefings on best practice, backed up by interactive learning activities like workshops, role-plays, case study analysis, coaching, brainstorms and structured group discussions. You will not sit passively through long lectures.


    This course is interesting, intellectually stimulating and delivered in a relaxed and professional style.


    All ISOC trainers are hands-on communication professionals with at least 15 years of experience. We don’t employ academic teachers – we insist on good-humoured enthusiasts who will inspire your creativity.


    This course is delivered in an executive boardroom format, not classroom-style, and in a small group no larger than eight people. You will get personal attention for the issues that matter to you. It’s also a great chance to network and share experience.

    Quality assurance

    About ISOC

    We have headquarters in London and a training centre in Dubai. We train communicators at all levels, from press officers to prime ministers. ISOC is owned and managed by Pinnacle International, the world’s largest specialist communications and PR training company. As well as public courses, we provide private and customised programmes including media interview training, presentation training, and multi-year multi-competency postgraduate programmes.

    Accredited by Edexcel

    Edexcel is the world’s largest provider of accredited qualifications and one of the UK’s largest examination boards. It is owned by Pearson, the world’s largest education company. Edexcel awards two million qualifications every year around the world and has 5,500 education partners in 110 countries.

    ISOC is an accredited Edexcel Centre (#90817). Edexcel has audited ISOC’s systems for the design, delivery and management of training and inspects us regularly to assure quality control of all aspects of training and assessment.

    The British Accreditation Council

    ISOC is also accredited by the British Accreditation Council, a UK Government-mandated training standards body. The BAC conducts annual quality assurance inspections and audits.

User reviews 5 users commented so far Add your review

Maher Dinawi says:
Informative and comprehensive!
Maher rated the course
Danielle Assadourian says:
Trainer Barry Lee Cummings was extremely well spoken and very thorough
Danielle rated the course
Anon says:
I learnt a lot of new stuff today...novel ideas that are not very common were presented and explained very well.
Katral-Nada Hassan has a very hands on approach to the subject. I really like the way she would tailor the topic to each participant's field of interest and work
Anon rated the course
KPC says:
Everything was presented clearly. Barry Lee Cummings went through at a good pace and covered all topics.
KPC rated the course
Zainab Makki says:
A great experience to get to know social media through a professional aspect.
Zainab rated the course
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