Course Details

Social media

Reputation management in social media



Course venue

ISOC London
13 Grosvenor Place | Floor 3

Course dates

Venue Location

GBP 495

per individual
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+44 20 72504290

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  • A one-day universal training course on how to shape perceptions and conversations online using monitoring, search and content strategies

    Course outline

    Managing reputation through search and content optimisation

    This course deals with how to track your reputation online and design your online output and engagement such that stakeholders get the right message when they search or discuss your brand online.

    You will learn to predict, track and understand web user behaviour and master tools to shape your search profile.

    Who should attend

    This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.

    This course is recommended for communications, PR and marketing professionals at all levels whose role includes strategies and tactics for engagement with online social media on behalf of their organisation. It is also suitable for managers and executives responsible for managing and supervising this activity at a strategic level.


    This course covers the following modules:

    • Monitoring and engagement
    • Search engine optimisation (SEO)
    • Media engagement online
    • Blogging

    The topics covered by each module are detailed below.

    About this course

    What to expect

    This course is a highly practical, vocational, “how-to” programme based around real-world tools, checklists and processes that will be immediately useful to you back in your day job.

    You will not have to sit through long lectures or presentations – this course uses active learning to help you internalise the topic and apply it in the real world.

    Training format

    This course comprises four modules each covering a set of key concepts and skills.

    Within each module, best practice and key concepts are covered off in a concise briefing, followed by stimulating learning activities like workshops, discussions, case studies and role-play exercises.


    Looking for more? You can also take this course as part of a multi-day programme:

    Learning outcomes

    After this course you will be able to:

    • Understand the mechanisms through which content and search define your organisation’s reputation
    • Design monitoring systems to deliver intelligence about your reputation in social media
    • Influence what Google says about you including the science of Search Engine Optimisation (SEO)
    • Create engaging Web content designed to catch the attention of Google, including social media news releases
    • Design a blogging strategy for your organisation

    Monitoring and engagement

    This module covers how to set up tracking and monitoring systems that will deliver practical intelligence on the issues and influencers who are shaping your reputation in social media.

    • Tracking tools and strategies
    • Mapping influencers, allies and issues
    • Rules of engagement

    Search engine optimisation (SEO)

    This module covers techniques and strategies to ensure that your organisation and its content appear prominently in Google results when people that matter to you make relevant searches.

    • SEO
    • Link strategies
    • Keyword strategies
    • Optimising news releases and website content for social media and search

    Media engagement online

    This module covers how to engage with and manage journalist's media online in order to shape and facilitate third party coverage of your messages and issues.

    • Social media news releases
    • Online media resources
    • Designing and managing an online newsroom


    This module deals with planning and managing your own organisational blog and engaging with third party blogs in support of your organisation’s communication strategy.

    • Content strategies
    • Thought leadership
    • Organisational engagement
    • Blogger relations: promoting news to blogs, and responding to blog coverage
    • Voice, style and tone: giving your organisation  a genuine, likeable personality

    Course format


    This course is heavy on reality and light on theory. Your trainer will introduce the concepts clearly, then focus on real-world skills that connect the big picture to your job. Courses are updated regularly and trainers are active in the industry so your knowledge will be fresh and relevant.


    Training consists of concise briefings on best practice, backed up by interactive learning activities like workshops, role-plays, case study analysis, coaching, brainstorms and structured group discussions. You will not sit passively through long lectures.


    This course is interesting, intellectually stimulating and delivered in a relaxed and professional style.


    All ISOC trainers are hands-on communication professionals with at least 15 years of experience. We don’t employ academic teachers – we insist on good-humoured enthusiasts who will inspire your creativity.


    This course is delivered in an executive boardroom format, not classroom-style, and in a small group no larger than eight people. You will get personal attention for the issues that matter to you. It’s also a great chance to network and share experience.

    Quality assurance

    About ISOC

    We have headquarters in London and a training centre in Dubai. We train communicators at all levels, from press officers to prime ministers. ISOC is owned and managed by Pinnacle International, the world’s largest specialist communications and PR training company. As well as public courses, we provide private and customised programmes including media interview training, presentation training, and multi-year multi-competency postgraduate programmes.

    Accredited by Edexcel

    Edexcel is the world’s largest provider of accredited qualifications and one of the UK’s largest examination boards. It is owned by Pearson, the world’s largest education company. Edexcel awards two million qualifications every year around the world and has 5,500 education partners in 110 countries.

    ISOC is an accredited Edexcel Centre (#90817). Edexcel has audited ISOC’s systems for the design, delivery and management of training and inspects us regularly to assure quality control of all aspects of training and assessment.

    The British Accreditation Council

    ISOC is also accredited by the British Accreditation Council, a UK Government-mandated training standards body. The BAC conducts annual quality assurance inspections and audits.

User reviews 6 users commented so far Add your review

E.C. says:
The trainers brought life to the training. They know their stuff!
E.C. rated the course
Mojisola Saka says:
I liked the depth of the session and the facilitator's (Sue Rizzello) knowledge.
Mojisola rated the course
Shaz says:
Kelly (Freeman) was excellent, her skills and knowledge impressed me.
Shaz rated the course
Aishat Ayijomoh Onusi says:
The course was very interactive and rewarding, Keep it up!
Samantha Dancy, the trainer was good, she made even the difficult seem easy.
Aishat rated the course
Menna Mohy says:
The course was very interesting, I'm overall satisfied with the key learning outcomes. Trainer Sam Dancy was very knowledgeable and understands her area very well. She has great experience and great communication skills.
Menna rated the course
Anonymous says:
Great content, could relate to my line of work and will be applying it to my work. Trainer Katral - Nada Hassan was very well aware of the topic.
Anonymous rated the course
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