Course Details

Social media

Reputation Management in Social Media



Course venue

ISOC London
13 Grosvenor Place | Floor 3

Course dates

Venue Location

GBP 545

per individual
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Additional course information

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+44 20 72504290

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  • Reputation Management in Social Media is a one-day universal training course on how to shape perceptions and conversations online using monitoring, search and content strategies. This course deals with how to track your reputation online and design your online output and engagement such that stakeholders get the right message when they search or discuss your brand online. You will learn to predict, track and understand web user behaviour and master tools to shape your search profile.


    This course covers the following modules:

    • Blogging and content production
    • Media engagement online
    • Search engine optimisation (SEO)
    • Monitoring and engagement

    Who should attend?

    This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.

    This course is recommended for communications, PR and marketing professionals at all levels whose role includes strategies and tactics for engagement with online social media on behalf of their organisation. It is also suitable for managers and executives responsible for managing and supervising this activity at a strategic level.

    Learning outcomes

    After this course, you will be able to:

    • Understand the mechanisms through which content and search define your organisation’s reputation
    • Design monitoring systems to deliver intelligence about your reputation in social media
    • Influence what Google says about you including the science of Search Engine Optimisation (SEO)
    • Create engaging Web content designed to catch the attention of Google, including social media news releases
    • Design a blogging strategy for your organisation

    Course outline

    Monitoring and engagement

    This module covers how to set up tracking and monitoring systems that will deliver practical intelligence on the issues and influencers who are shaping your reputation in social media.

    • Tracking tools and strategies
    • Mapping influencers, allies and issues
    • Rules of engagement

    Search engine optimisation (SEO)

    This module covers techniques and strategies to ensure that your organisation and its content appear prominently in Google results when people that matter to you make relevant searches.

    • SEO
    • Link strategies
    • Keyword strategies
    • Optimising news releases and website content for social media and search

    Media engagement online

    This module covers how to engage with and manage journalist's media online in order to shape and facilitate third party coverage of your messages and issues.

    • Social media news releases
    • Online media resources
    • Designing and managing an online newsroom

    Blogging and content production

    This module deals with planning and managing your own organisational blog and engaging with third party blogs in support of your organisation’s communication strategy.

    • Content strategies
    • Thought leadership
    • Organisational engagement
    • Blogger relations: promoting news to blogs, and responding to blog coverage
    • Voice, style and tone: giving your organisation a genuine, likeable personality



User reviews 6 users commented so far Add your review

E.C. says:
The trainers brought life to the training. They know their stuff!
E.C. rated the course
Mojisola Saka says:
I liked the depth of the session and the facilitator's (Sue Rizzello) knowledge.
Mojisola rated the course
Shaz says:
Kelly (Freeman) was excellent, her skills and knowledge impressed me.
Shaz rated the course
Aishat Ayijomoh Onusi says:
The course was very interactive and rewarding, Keep it up!
Samantha Dancy, the trainer was good, she made even the difficult seem easy.
Aishat rated the course
Menna Mohy says:
The course was very interesting, I'm overall satisfied with the key learning outcomes. Trainer Sam Dancy was very knowledgeable and understands her area very well. She has great experience and great communication skills.
Menna rated the course
Anonymous says:
Great content, could relate to my line of work and will be applying it to my work. Trainer Katral - Nada Hassan was very well aware of the topic.
Anonymous rated the course
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