Course Details

Social media

Social media strategy for communications and PR



Course venue

ISOC London
13 Grosvenor Place | Floor 3

Course dates

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GBP 495

per individual
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  • A one-day crash course covering how to engage in PR through online channels, including social media

    Course outline

    A practical guide to evaluating your social media world and crafting a strategy to engage it

    This course covers best practice in strategies and approaches to engaging in communication through online channels.

    You will learn to navigate the fast-developing online landscape and develop social media communication strategy backed by sound policies and governance.

    Who should attend

    This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.

    This course is recommended for communications, PR and marketing professionals at all levels whose role includes strategies and tactics for engagement with online social media on behalf of their organisation. It is also suitable for managers and executives responsible for managing and supervising this activity at a strategic level.


    This course covers the following modules:

    • Social media communications landscape
    • Strategic implications and case studies
    • Social media strategy development
    • Social media governance and policies

    The topics covered by each module are detailed below.

    About this course

    What to expect

    This course is a highly practical, vocational, “how-to” programme based around real-world tools, checklists and processes that will be immediately useful to you back in your day job.

    You will not have to sit through long lectures or presentations – this course uses active learning to help you internalise the topic and apply it in the real world.

    Training format

    This course comprises four modules each covering a set of key concepts and skills.

    Within each module, best practice and key concepts are covered off in a concise briefing, followed by stimulating learning activities like workshops, discussions, case studies and role-play exercises.


    Looking for more? You can also take this course as part of a multi-day programme:

    Learning outcomes

    After this course you will be able to:

    • Adopt best practice based on case studies of highly successful approaches to online communication
    • Create an online communication strategy for your organisation
    • Design systems and processes to guide and enable your organisation to engage in online social media

    Social media communications landscape

    This module covers the state of the art in online communications: understanding the landscape, themes, trends and principles that are essential to success

    • Harnessing and aligning online communication to serve business goals
    • Letting go: why the illusion of control is more dangerous than the reality of exposure
    • Learning to love the messy, distributed, interactive, immersive online environment
    • Participatory PR: communicating “with” not “at” in interactive conversation
    • “Message as medium”: content-driven communication

    Strategic implications and case studies

    This module examines the strategic implications for organisations engaging online in the context of the latest social media trends and developments, through the prism of a series of case studies of good and bad practice.

    • Case studies
    • International best practice
    • Future trends

    Social media strategy development

    This module covers best practice in designing a rigorous and comprehensive online strategy

    • Step-by-step guide to creating an online communication strategy
    • Integrating online communication with business
    • Mapping your online world: identifying the platforms and influencers that matter to you
    • Online monitoring: activating your social media radar
    • Online media ecosystem: owned, paid and earned
    • Proving the value of online communications: ROI and KPIs

    Social media governance and policies

    This module covers how to design social media guidelines, roles and policies for your organisation based on international best practice.

    • Systems, policies and processes, resources
    • Defining social media roles and responsibilities
    • Creating your own social media policy
    • Examples and case studies
    • Reputational risk assessment
    • Rolling out and policing social media policies

    Course format


    This course is heavy on reality and light on theory. Your trainer will introduce the concepts clearly, then focus on real-world skills that connect the big picture to your job. Courses are updated regularly and trainers are active in the industry so your knowledge will be fresh and relevant.


    Training consists of concise briefings on best practice, backed up by interactive learning activities like workshops, role-plays, case study analysis, coaching, brainstorms and structured group discussions. You will not sit passively through long lectures.


    This course is interesting, intellectually stimulating and delivered in a relaxed and professional style.


    All ISOC trainers are hands-on communication professionals with at least 15 years of experience. We don’t employ academic teachers – we insist on good-humoured enthusiasts who will inspire your creativity.


    This course is delivered in an executive boardroom format, not classroom-style, and in a small group no larger than eight people. You will get personal attention for the issues that matter to you. It’s also a great chance to network and share experience.

    Quality assurance

    About ISOC

    We have headquarters in London and a training centre in Dubai. We train communicators at all levels, from press officers to prime ministers. ISOC is owned and managed by Pinnacle International, the world’s largest specialist communications and PR training company. As well as public courses, we provide private and customised programmes including media interview training, presentation training, and multi-year multi-competency postgraduate programmes.

    Accredited by Edexcel

    Edexcel is the world’s largest provider of accredited qualifications and one of the UK’s largest examination boards. It is owned by Pearson, the world’s largest education company. Edexcel awards two million qualifications every year around the world and has 5,500 education partners in 110 countries.

    ISOC is an accredited Edexcel Centre (#90817). Edexcel has audited ISOC’s systems for the design, delivery and management of training and inspects us regularly to assure quality control of all aspects of training and assessment.

    The British Accreditation Council

    ISOC is also accredited by the British Accreditation Council, a UK Government-mandated training standards body. The BAC conducts annual quality assurance inspections and audits.

User reviews 7 users commented so far Add your review

KW says:
It was inspirational, and gave me ideas.
KW rated the course
Anon says:
The trainer really took into account the specific needs of each participant. The group was nice and small too.
Anon rated the course
Surya says:
The learning environment was so comfortable and relaxing.
Surya rated the course
Noor Barghouthi says:
Trainer Barry Lee Cummings did a fantastic job, he was extremely helpful and clear with his explanations.
Noor rated the course
Danielle Assadourian says:
The course material was super exciting!
Danielle rated the course
OOE says:
The trainer (Kelly Freeman) showed expertise and covered the curriculum effectively.
OOE rated the course
Debra Harding says:
Samantha Dancy was an excellent instructor. It was really good to be in a small group
Debra rated the course
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