13 Grosvenor Place | Floor 3
This course covers best practice in strategies and approaches to engaging in communication through online channels.
You will learn to navigate the fast-developing online landscape and develop social media communication strategy backed by sound policies and governance.
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.
This course is recommended for communications, PR and marketing professionals at all levels whose role includes strategies and tactics for engagement with online social media on behalf of their organisation. It is also suitable for managers and executives responsible for managing and supervising this activity at a strategic level.
This course covers the following modules:
The topics covered by each module are detailed below.
This course is a highly practical, vocational, “how-to” programme based around real-world tools, checklists and processes that will be immediately useful to you back in your day job.
You will not have to sit through long lectures or presentations – this course uses active learning to help you internalise the topic and apply it in the real world.
This course comprises four modules each covering a set of key concepts and skills.
Within each module, best practice and key concepts are covered off in a concise briefing, followed by stimulating learning activities like workshops, discussions, case studies and role-play exercises.
Looking for more? You can also take this course as part of a multi-day programme:
After this course you will be able to:
This module covers the state of the art in online communications: understanding the landscape, themes, trends and principles that are essential to success
This module examines the strategic implications for organisations engaging online in the context of the latest social media trends and developments, through the prism of a series of case studies of good and bad practice.
This module covers best practice in designing a rigorous and comprehensive online strategy
This module covers how to design social media guidelines, roles and policies for your organisation based on international best practice.
This course is heavy on reality and light on theory. Your trainer will introduce the concepts clearly, then focus on real-world skills that connect the big picture to your job. Courses are updated regularly and trainers are active in the industry so your knowledge will be fresh and relevant.
Training consists of concise briefings on best practice, backed up by interactive learning activities like workshops, role-plays, case study analysis, coaching, brainstorms and structured group discussions. You will not sit passively through long lectures.
This course is interesting, intellectually stimulating and delivered in a relaxed and professional style.
All ISOC trainers are hands-on communication professionals with at least 15 years of experience. We don’t employ academic teachers – we insist on good-humoured enthusiasts who will inspire your creativity.
This course is delivered in an executive boardroom format, not classroom-style, and in a small group no larger than eight people. You will get personal attention for the issues that matter to you. It’s also a great chance to network and share experience.
We have headquarters in London and a training centre in Dubai. We train communicators at all levels, from press officers to prime ministers. ISOC is owned and managed by Pinnacle International, the world’s largest specialist communications and PR training company. As well as public courses, we provide private and customised programmes including media interview training, presentation training, and multi-year multi-competency postgraduate programmes.
Edexcel is the world’s largest provider of accredited qualifications and one of the UK’s largest examination boards. It is owned by Pearson, the world’s largest education company. Edexcel awards two million qualifications every year around the world and has 5,500 education partners in 110 countries.
ISOC is an accredited Edexcel Centre (#90817). Edexcel has audited ISOC’s systems for the design, delivery and management of training and inspects us regularly to assure quality control of all aspects of training and assessment.
ISOC is also accredited by the British Accreditation Council, a UK Government-mandated training standards body. The BAC conducts annual quality assurance inspections and audits.
It was inspirational, and gave me ideas.
The trainer really took into account the specific needs of each participant. The group was nice and small too.
The learning environment was so comfortable and relaxing.
Trainer Barry Lee Cummings did a fantastic job, he was extremely helpful and clear with his explanations.
The course material was super exciting!
The trainer (Kelly Freeman) showed expertise and covered the curriculum effectively.
Samantha Dancy was an excellent instructor. It was really good to be in a small group