Creativity in Communications and PR is a one-day intermediate-level training course that stimulates inspiration for imaginative PR ideas. You will learn practical tools to create distinctive PR ideas that will outshine the competition, stick in people’s minds, and achieve results. You will examine examples of the greatest creative campaigns of all time, and learn innovative techniques to unlock your own creative potential.
This course covers the following modules:
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.
This course is recommended for communication and PR professionals, either agency or in-house.
After this course, you will be able to:
This module examines the principles of creativity and its importance for PR
This module is a case-study driven rolling workshop in which learners examine the key success factors behind creative PR campaigns and extract practical lessons.
This module presents a toolbox of 10 practical creativity techniques and processes including well-tested classics and modern innovations.
This module is an in-class creativity workshop applying all of the creativity concepts and techniques covered during the course.
I most liked the enthusiastic and knowledgeable trainer (Elsbeth Smedley) - also, want to say that the friendly welcome greeting from the office staff was appreciated.
Great course with a lot of case studies and enthusiastic trainer (Elsbeth Smedley).
Experience trainer (Elsbeth Smedley); great examples - inspirational!
There were so many good examples to learn from, and Elly's (Elsbeth Smedley) energy was really encouraging.
The trainer was very informative, enthusiastic and knowledgeable. The presentation was also good - short, to the point; and there was a good use of visuals, photos, case studies and videos.
I was very happy with this course! Kelly Freeman covered all the topics in a very useful and interesting way.
Kelly is extremely inspiring and gives lots of real-life examples. I now have lots of ideas, and lots to think about. I had a fantastic day, thank you!
The environment felt very comfortable and informal which I liked. I've gained creative ideas that I can apply to PR and more broadly.
Trainer Corrina Cross was very experience and up to date with her examples. Her information was well prepared.
The case studies presented were inspiring. The trainer (Elly Smedley) was please and inspiring too!
The brainstorming sessions were brilliant and lovely facilities. The trainer's (Elly Smedley) proficiency was also brilliant.
I liked the exclusive/intimate nature of the course and the knowledge of the trainer (Kelly Freeman) who was able to tailor examples of practice to respective industries within the class.
Really refreshing and pleasant experience. I enjoyed the sessions.
It is a 10/10 for me.
The trainer is excellent. She delivers the messages in a creative way.