This one-day press conference training course covers best-practice techniques for preparing and managing successful news conferences, from concept to execution. You will learn strategic planning and resource preparation and then, through realistic role-play simulations, the art of managing the press pack, hosting, fielding questions, and handling difficult situations.
This course covers the following modules:
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.
This course is recommended for all managers, executives, communication and PR professionals required to plan, organise and participate in press conferences.
After this course, you will be able to:
This module covers best practice in planning press conferences: when and how to use them, based on case studies of successful and effective execution.
This module covers how to prepare venues, resources, materials and spokespeople for a press conference.
This module is a practical primer in how to make a press conference happen.
This module covers the role of the PR professional in hosting, chairing, stage-managing and troubleshooting a press conference.
Very interactive course, the trainer was an expert (Elsbeth Smedley). Booking couldn't have better, thank you.
Super practical course, endorsing exactly what we need to solve our daily problems. It made me feel that it is fine to accept that problems may occur. Thank you!
A great trainer (Elsbeth Smedley), fantastic skills to bring to the table and overall another enjoyable time at ISOC!
Rebecca Hill is a great instructor.