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This course covers the complete process of translating strategy into results using practical approaches to PR planning and management.
It introduces a menu of 10 universal of ingredients for effective campaigns, and a toolbox of planning techniques. You will learn to roll out campaigns smoothly, manage partners and suppliers, and troubleshoot effectively.
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.
This course is recommended for all communications professionals up to and including director level who need to enhance their understanding and practical skills in planning and managing PR campaigns.
This course covers the following modules:
The topics covered by each module are detailed below.
This course is a highly practical, vocational, “how-to” programme based around real-world tools, checklists and processes that will be immediately useful to you back in your day job.
You will not have to sit through long lectures or presentations – this course uses active learning to help you internalise the topic and apply it in the real world.
This course comprises four modules each covering a set of key concepts and skills.
Within each module, best practice and key concepts are covered off in a concise briefing, followed by stimulating learning activities like workshops, discussions, case studies and role-play exercises.
Looking for more? You can also take this course as part of a multi-day programme:
After this course you will be able to:
This module covers practical approaches and tools that you can use to lay sound foundations for campaigns that execute smoothly and deliver results.
This module describes and explores 10 classic platforms for PR campaigns that feature many effective communication plans.
This module is a hands-on primer in how to apply best practice in project management to communication and PR campaigns at your organisation.
This module covers how to select, manage and troubleshoot the third-party organisations on whom the success of your campaign depends.
This course is heavy on reality and light on theory. Your trainer will introduce the concepts clearly, then focus on real-world skills that connect the big picture to your job. Courses are updated regularly and trainers are active in the industry so your knowledge will be fresh and relevant.
Training consists of concise briefings on best practice, backed up by interactive learning activities like workshops, role-plays, case study analysis, coaching, brainstorms and structured group discussions. You will not sit passively through long lectures.
This course is interesting, intellectually stimulating and delivered in a relaxed and professional style.
All ISOC trainers are hands-on communication professionals with at least 15 years of experience. We don’t employ academic teachers – we insist on good-humoured enthusiasts who will inspire your creativity.
This course is delivered in an executive boardroom format, not classroom-style, and in a small group no larger than eight people. You will get personal attention for the issues that matter to you. It’s also a great chance to network and share experience.
We have headquarters in London and a training centre in Dubai. We train communicators at all levels, from press officers to prime ministers. ISOC is owned and managed by Pinnacle International, the world’s largest specialist communications and PR training company. As well as public courses, we provide private and customised programmes including media interview training, presentation training, and multi-year multi-competency postgraduate programmes.
Edexcel is the world’s largest provider of accredited qualifications and one of the UK’s largest examination boards. It is owned by Pearson, the world’s largest education company. Edexcel awards two million qualifications every year around the world and has 5,500 education partners in 110 countries.
ISOC is an accredited Edexcel Centre (#90817). Edexcel has audited ISOC’s systems for the design, delivery and management of training and inspects us regularly to assure quality control of all aspects of training and assessment.
ISOC is also accredited by the British Accreditation Council, a UK Government-mandated training standards body. The BAC conducts annual quality assurance inspections and audits.
This course had really good examples to put the theory into context - good framework and structure.
The course gives a very good general overview of all the relevant elements. There was enough detail to learn step-by-step.
Full of practical support, backed up by real world examples. Very engaging.
The trainer (Jenni Perry) is very knowledgeable - lots of practical examples. I learned a lot, very efficient.
It was a good course, I enjoyed it and got a lot of information. Samanth Dancy, the trainer explains very clearly.
Trainer Samantha Dancy was very clear and knowledgeable.