Advanced Event Management is a one-day training course covering PR events from a strategic management perspective. It focuses on high-level strategy: ensuring that an event delivers ROI, serves business goals and aligns with brand values. You will learn to plan, prepare and direct events for high strategic impact. You will also learn pragmatic director-level skills such as managing event teams and hosting panels.
This course covers the following modules:
This is an advanced-level course designed for learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation.
This course is recommended for managers and executives tasked with directing events at a strategic level. Frontline execution of events is covered in a different course: Practical Event Management.
After this course, you will be able to:
This module covers best practice in ensuring that events deliver strategic communication value and return on investment.
This module covers top-level management of the preparation of events, from concept to delivery.
This module covers how to manage and supervise teams and suppliers during the delivery of an event.
This module covers the role of senior communications professionals in facilitating events and interacting with VIPs.
The trainer (Jenni Perry) was excellent. What I liked most was her expertise and the training materials. Everything was perfect. Thank you!
I thought Kelly Freeman was fantastic - she made the whole day very engaging, using useful examples.
The content was good; there were lots of opportunity for us to interact and ask questions.
The course was quite enlightening.
Bexta Tierney was very experienced and very motivated.
The trainer Bexta is excellent and articulates the information very well with a lot of examples and good balance of moderation