This course covers the preparation and deployment of online communication strategies to defend and repair your reputation in online social media in the event of a crisis.
You will learn to monitor online buzz and master the use of social platforms like Facebook, Twitter and YouTube to take command of communication in a crisis situation.
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.
This course is recommended for anyone who may be involved in the online communication response to a crisis affecting their organisation, either behind the scenes or in execution.
This course covers the following modules:
The topics covered by each module are detailed below.
The course takes a tool-focused approach, based on the practical application of the core online platforms and technologies in crisis communication.
You will not have to sit through long lectures or presentations – this course uses active learning to help you internalise the topic and apply it in the real world.
This course comprises four modules each covering a set of key concepts and skills.
Within each module, best practice and key concepts are covered off in a concise briefing, followed by stimulating learning activities like workshops, discussions, case studies and role-play exercises.
Looking for more? You can also take this course as part of a multi-day programme:
After this course you will be able to:
This module extracts best practice lessons from case studies of online communication by organisations facing a major reputational crisis.
This module is a practical how-to guide to using each of the main online technologies and platforms to defend your organisation’s reputation in a crisis situation.
This module covers how to prepare digital systems, resources and policies so that your organisation is ready to engage immediately and comprehensively when a crisis strikes.
This module builds practical skills and experience of applying online tools in crisis communications, based around a hands-on rolling online crisis simulation workshop.
This course is heavy on reality and light on theory. Your trainer will introduce the concepts clearly, then focus on real-world skills that connect the big picture to your job. Courses are updated regularly and trainers are active in the industry so your knowledge will be fresh and relevant.
Training consists of concise briefings on best practice, backed up by interactive learning activities like workshops, role-plays, case study analysis, coaching, brainstorms and structured group discussions. You will not sit passively through long lectures.
This course is interesting, intellectually stimulating and delivered in a relaxed and professional style.
All ISOC trainers are hands-on communication professionals with at least 15 years of experience. We don’t employ academic teachers – we insist on good-humoured enthusiasts who will inspire your creativity.
This course is delivered in an executive boardroom format, not classroom-style, and in a small group no larger than eight people. You will get personal attention for the issues that matter to you. It’s also a great chance to network and share experience.
We have headquarters in London and a training centre in Dubai. We train communicators at all levels, from press officers to prime ministers. ISOC is owned and managed by Pinnacle International, the world’s largest specialist communications and PR training company. As well as public courses, we provide private and customised programmes including media interview training, presentation training, and multi-year multi-competency postgraduate programmes.
Edexcel is the world’s largest provider of accredited qualifications and one of the UK’s largest examination boards. It is owned by Pearson, the world’s largest education company. Edexcel awards two million qualifications every year around the world and has 5,500 education partners in 110 countries.
ISOC is an accredited Edexcel Centre (#90817). Edexcel has audited ISOC’s systems for the design, delivery and management of training and inspects us regularly to assure quality control of all aspects of training and assessment.
ISOC is also accredited by the British Accreditation Council, a UK Government-mandated training standards body. The BAC conducts annual quality assurance inspections and audits.
Elly (Elsbeth Smedley) gave good examples - overall good course.
The course content was very rich and the delivery was superb. Samantha Dancy our trainer is really good. She is seasoned in what she does, a great teacher, this has been very beneficial. I will definitely seize any future opportunity to be in her class again.
Trainer Sam Dancy was highly knowledgeable, I am impressed.
This was a fascinating programme, very refreshing and engaging. Frances Barton, our trainer did a marvelous job dissecting this course. Keep it up.
I really enjoyed the course! The material, pace and videos were very good. I also liked the interactive discussion, it was very useful.
This session was one of the best, the cases and examples are great and informative.
I really enjoyed the case studies.