13 Grosvenor Place | Floor 3
Advanced Communications and PR Management is a one-day communication management training course for PR professionals. It covers best practice in designing communication departments, managing PR teams and directing campaigns. You will learn to structure PR teams and roles, design processes and systems and organise a press office. You will master advanced techniques for overseeing complex communication programmes.
This course covers the following modules:
This is an advanced-level course designed for learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation.
This course is recommended for senior communications professionals responsible for designing or supervising a press office or communication team for any kind of organisation. It is suitable for anyone responsible for managing communication campaigns and programmes at a senior level.
After this course, you will be able to:
This module covers best practice in running a PR function, from the perspective of communication managers and directors.
This module covers how to design operational systems and resources based on best practice from successful organisations and practical templates.
This module covers how to measure, analyse and evaluate the impact and value of high-profile PR and communications programmes.
This module covers how to structure, organise, develop and motivate a team of communication professionals.
Comprehensive, eye-opening! Lots of practical and helpful frameworks and tools that I can apply to my work and my team.
I really enjoyed the interaction with the trainer especially the real life examples that I could relate to. Look forward to take what I've learnt back to my workplace. Excellent trainer (Kelly Freeman)!
I enjoyed learning from other participants. Overall experience, 4 out of 5!
What a great course! Kelly Freeman was excellent - sensible and inspiring advice. This course has boosted my confidence and given me new ideas!
The in-depth experience of the trainer (Kelly Freeman) was excellent; she is the master of her trade. Everything on this course seemed to be well planned and executed.
5 out of 5 - a small group of participants meant tailoring content to our needs.
The best things about the course were the trainer, the other participants and also the facilities.
The course was very enjoyable and enlightening, it was well coordinated.
Excellent workshop! Very useful information in a very interesting and engaging format.