Course Details

Communication management

Advanced communications and PR management



Course venue

ISOC London
13 Grosvenor Place | Floor 3

Course dates

Venue Location

GBP 545

per individual
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+44 20 72504290

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  • A one-day advanced training course on designing, managing and directing press offices, communications departments and PR teams

    Course outline

    Design PR departments, run smooth systems and direct advanced campaigns

    This course covers best practice in designing and managing communication departments and directing PR campaigns.

    It is designed for communication and PR managers and directors. You will learn to manage teams and roles, design processes and systems, organise a press office, and advanced techniques for overseeing complex communication programmes.

    Who should attend

    This is an advanced-level course designed for learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation.

    This course is recommended for senior communications professionals responsible for designing or supervising a press office or communication team for any kind of organisation. It is suitable for anyone responsible for managing communication campaigns and programmes at a senior level.


    This course covers the following modules:

    • Strategic communication and PR department management
    • Operational press office management
    • Measurement and evaluation
    • Managing and leading a PR team

    The topics covered by each module are detailed below.

    About this course

    What to expect

    This course is a highly practical, vocational, “how-to” programme based around real-world tools, checklists and processes that will be immediately useful to you back in your day job.

    You will not have to sit through long lectures or presentations – this course uses active learning to help you internalise the topic and apply it in the real world.

    Training format

    This course comprises four modules each covering a set of key concepts and skills.

    Within each module, best practice and key concepts are covered off in a concise briefing, followed by stimulating learning activities like workshops, discussions, case studies and role-play exercises.


    Looking for more? You can also take this course as part of a multi-day programme:

    Learning outcomes

    After this course you will be able to:

    • Analyse the roles and functions of an ideal communication department
    • Articulate and implement best practice guiding principles for press office management
    • Create and adapt policies, procedures, materials and resources to facilitate the efficient running of your own communication department
    • Design and implement best-practice measurement and evaluation systems
    • Manage and lead a PR team effectively

    Strategic press office management

    This module covers best practice in running a PR function, from the perspective of communication managers and directors.

    • Role of the press office
    • Best practice principles
    • Goals and objectives
    • Success factors

    Operational press office management

    This module covers how to design operational systems and resources based on best practice from successful organisations and practical templates.

    • Protocols and policies
    • Materials and resources
    • Workflow management

    Measurement and evaluation

    This module covers how to measure, analyse and evaluate the impact and value of high-profile PR and communications programmes.

    • Rationale and challenges
    • Trends and best practice
    • Measurable objectives
    • •Metrics and tools

    Managing and leading a PR team

    This module covers how to structure, organise, develop and motivate a team of communication professionals.

    • Team roles and models
    • Nurturing and leading your team
    • Core competencies
    • Budgeting for people

    Course format


    This course is heavy on reality and light on theory. Your trainer will introduce the concepts clearly, then focus on real-world skills that connect the big picture to your job. Courses are updated regularly and trainers are active in the industry so your knowledge will be fresh and relevant.


    Training consists of concise briefings on best practice, backed up by interactive learning activities like workshops, role-plays, case study analysis, coaching, brainstorms and structured group discussions. You will not sit passively through long lectures.


    This course is interesting, intellectually stimulating and delivered in a relaxed and professional style.


    All ISOC trainers are hands-on communication professionals with at least 15 years of experience. We don’t employ academic teachers – we insist on good-humoured enthusiasts who will inspire your creativity.


    This course is delivered in an executive boardroom format, not classroom-style, and in a small group no larger than eight people. You will get personal attention for the issues that matter to you. It’s also a great chance to network and share experience.

    Quality assurance

    About ISOC

    We have headquarters in London and a training centre in Dubai. We train communicators at all levels, from press officers to prime ministers. ISOC is owned and managed by Pinnacle International, the world’s largest specialist communications and PR training company. As well as public courses, we provide private and customised programmes including media interview training, presentation training, and multi-year multi-competency postgraduate programmes.

    Accredited by Edexcel

    Edexcel is the world’s largest provider of accredited qualifications and one of the UK’s largest examination boards. It is owned by Pearson, the world’s largest education company. Edexcel awards two million qualifications every year around the world and has 5,500 education partners in 110 countries.

    ISOC is an accredited Edexcel Centre (#90817). Edexcel has audited ISOC’s systems for the design, delivery and management of training and inspects us regularly to assure quality control of all aspects of training and assessment.

    The British Accreditation Council

    ISOC is also accredited by the British Accreditation Council, a UK Government-mandated training standards body. The BAC conducts annual quality assurance inspections and audits.

User reviews 9 users commented so far Add your review

Raul Cordenillo says:
Comprehensive, eye-opening! Lots of practical and helpful frameworks and tools that I can apply to my work and my team.
Raul rated the course
Claire Mason says:
I really enjoyed the interaction with the trainer especially the real life examples that I could relate to. Look forward to take what I've learnt back to my workplace. Excellent trainer (Kelly Freeman)!
Claire rated the course
anonymous says:
I enjoyed learning from other participants. Overall experience, 4 out of 5!
anonymous rated the course
Isla Reynolds says:
What a great course! Kelly Freeman was excellent - sensible and inspiring advice. This course has boosted my confidence and given me new ideas!
Isla rated the course
Will Choene says:
The in-depth experience of the trainer (Kelly Freeman) was excellent; she is the master of her trade. Everything on this course seemed to be well planned and executed.
Will rated the course
Ewelina says:
5 out of 5 - a small group of participants meant tailoring content to our needs.
Ewelina rated the course
Omar Alfayez says:
The best things about the course were the trainer, the other participants and also the facilities.
Omar rated the course
Evangeline says:
The course was very enjoyable and enlightening, it was well coordinated.
Evangeline rated the course
Olga Litkouets says:
Excellent workshop! Very useful information in a very interesting and engaging format.
Olga rated the course
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