13 Grosvenor Place | Floor 3
This one-day training course covers the key media relations skills and techniques that effective PR professionals use to get stories covered positively and prominently in print, broadcast and online media. You will learn how to engage with journalists, manage news dynamics, pitch stories, build editorial relationships, and navigate the media landscape as you build positive media coverage for your organisation.
This course covers the following modules:
This is a universal course designed for learners in a wide range of roles and levels. Learning is pitched at a core level, designed to help you analyse core concepts and execute universal skills. This course is recommended for anyone who wants to generate more media positive and effective coverage for their organisation.
After this course, you will be able to:
This module explores the full range of forms of news media, and how to engage effectively with different media.
This module covers how to understand and work with journalists to influence and shape coverage.
This module covers news judgement: understanding how journalists decide what makes news.
This module covers how to sell-in stories to journalists by creating and executing effective pitches.
The thing I liked most about this course was our trainer Elsbeth Smedley's enthusiasm and expertise.
Great course with fantastic tips and ideas (relating to the job).
Trainer, Sarah Cocker is excellent.
I especially liked the practical exercises and workshops in the course.
The trainer (Kelly Freeman)'s best practice sharing was so valuable. She was also really experienced in media relations.
Trainer Shahla Kashif is friendly and yet effective. Just love her.
All of the information was easy to digest and delivered in bite size chunks. I left with a very clear strategy of what to do next.
The course covered all the key areas that I needed for me to target key journalists. Great hints and tips that I will apply when I get back to the office.
Sarah Cocker has a great understanding of the matters at hand.
Perfect content so far as relevance, context and system approach. Highly organised and fits together very well.
Lubna (the teacher) was highly experienced- gave excellent tips. Very informative, helpful and extremely relevant to my work. Highly enjoyed the instructor's teaching style, technique, width and breadth of knowledge/experience.
The venue was great- full of excellent staff, services, and facilities.