13 Grosvenor Place | Floor 3
This intermediate-level communication strategy course covers how to create a rigorous communication and PR strategy using practical tools. You will learn a powerful but straightforward system for analysing stakeholders and choosing the best communication channels to reach them. Topics include how to define and measure goals and objectives and how to present a communication strategy in a clear framework.
This course covers the following modules:
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.
This course is recommended for communication professionals up to manager or director level, either agency or in-house, who may be required to create or supervise a communication strategy for their own organisation or for a client.
After this course, you will be able to:
This module covers the guiding principles that underlie every strong communications and PR strategy.
This module presents clear tools and methodologies that you can use to ensure that your communication strategy targets key audience groups effectively.
This module reviews the range and applications of communication channels available and best practice for their application.
This module covers how to focus and distil complex or nuanced ideas into simple, strong and clear messages that resonate with stakeholders.
I most liked the clear layout and provision of tools to use in my own organisation. The trainer (Kelly Freeman) was friendly and approachable.
I liked that the trainer (Kelly Freeman) supported the theory with practical examples.
I liked the practical, real world examples!
Really bespoke and suited to our specific needs.
The trainer (Jenni Perry) was very encouraging and reassuring. The content was thorough, tailored and personal.
Great course structure - a logical step by step guide to piecing a comms strategy together, very useful. Discussions were good for context.
What I liked most about this course was the trainer's (Kelly Freeman) expertise and real life examples. Excellent course!
The trainer (Kelly Freeman) had a vast amount of knowledge and real life experience.
The course gave me enough tools to supplement my knowledge and achieve my objectives.
Course content, knowledge depth of facilitator (Sue Rizzello) and session format were very good.
Our trainer, Kelly Freeman, was really clear and motivating, she included the whole group and was able to link the teaching to our specific work.
All items were treated with adequate length and detail. There was a good balance of listening and speaking exercises, and there were helpful examples to illustrate the theory.
Kelly Freeman, our trainer, was incredibly knowledgeable and informative. Particularly in light of her background experience. The examples given were fascinating. The delivery was very clear, and illuminating.
The things I liked most were the expertise, the anecdotes of practical experience which were given, and the pace of the course.
Fascinating, relevant, expert and interesting.
Excellent course. The trainer and the structure were great. Examples given on how to use the advice and inputs in everyday working life.
The trainer was perfect (Kelly Freeman) - this course should be longer in my opinion.
Overall very impressed with this course - I liked the practical advice applied to real examples.
The trainer (Jenni Perry) is very knowledgeable - lots of practical examples. I learned a lot, very efficient.
Sue Rizzello is a great trainer and brought lots of her own relevant experience to the classroom. She was able to tailor what she was saying to our individual cases. I have some great learning to take back to my role and a greater understanding of what is needed and important.
I really liked learning by examples and anecdotes
Kelly, the trainer, was really engaging, interesting and charismatic
Trainers were brilliant, would definitely recommend to my colleagues