13 Grosvenor Place | Floor 3
Copy-writing for Communications and PR is a one-day copy-writing training course for communications and PR professionals. It builds versatile skills for all kinds of writing, including opinion editorials, case studies, features and advertorials. You will learn quick and practical techniques to help get your message across in writing, whatever the topic and format.
This course covers the following modules:
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.
This course is recommended for PR and communications professionals who would like to expand or refine their writing skills to include new formats.
After this course, you will be able to:
This module covers the core principles of writing effective opinion pieces for publication.
This module covers the core principles of writing effective case studies, profiles and biographies.
This module covers how to select and plan concepts and topics for features, annual reports and other extended formats.
This module covers writing for the spoken word, such as speeches and video scripts.
I loved Jenni's (Perry) experience and her passion for communications. Absolute expert who has really given us powerful tools to achieve our career goals.
Lovely people, and the trainer was very good. Lots of practical advice.
Every element of this course is valuable and impactful.
Excellent training experience - I liked the tailored nature of the course.
I learned some very useful tips for different writing styles. I had confirmation of some of the mistakes with copywriting we can make at work - It's good to know my instincts are right sometimes!
The course was dynamic, engaging, and tailored to my needs. Jenni Perry (trainer) was fantastic and I have some great ideas and inspiration to take back with me to work. It far exceeded my expectations.