13 Grosvenor Place | Floor 3
This course looks beyond the humble press release to harness the wide range of written formats that every PR professional should master.
In a stimulating day of hands-on exercises, you will learn to get your message across in diverse written forms including opinion editorials, case studies, PR features and advertorials.
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.
This course is recommended for PR, communications and communications professionals who would like to expand or refine their writing skills to include new formats.
This course covers the following modules:
The topics covered by each module are detailed below.
This course is popular for its hands-on format, revolving around a variety of fun and fast-paced writing exercises.
Expect to spend a lot of your day writing, not listening. You will also receive personal coaching on your writing style – and feel free to bring along any texts that you are working on, if you would like in-depth feedback and guidance.
This course comprises four modules each covering a set of key concepts and skills.
Within each module, best practice and key concepts are covered off in a concise briefing, followed by stimulating learning activities like workshops, discussions, case studies and role-play exercises.
Looking for more? You can also take this course as part of a multi-day programme:
After this course you will be able to:
This module covers the core principles of writing effective opinion editorials.
This module covers the core principles of writing effective PR case studies.
How to select and plan concepts and topics for PR and news features that serve strategic communication objectives
Selecting topics and angles of genuine interest to readers
This course is heavy on reality and light on theory. Your trainer will introduce the concepts clearly, then focus on real-world skills that connect the big picture to your job. Courses are updated regularly and trainers are active in the industry so your knowledge will be fresh and relevant.
Training consists of concise briefings on best practice, backed up by interactive learning activities like workshops, role-plays, case study analysis, coaching, brainstorms and structured group discussions. You will not sit passively through long lectures.
This course is interesting, intellectually stimulating and delivered in a relaxed and professional style.
All ISOC trainers are hands-on communication professionals with at least 15 years of experience. We don’t employ academic teachers – we insist on good-humoured enthusiasts who will inspire your creativity.
This course is delivered in an executive boardroom format, not classroom-style, and in a small group no larger than eight people. You will get personal attention for the issues that matter to you. It’s also a great chance to network and share experience.
We have headquarters in London and a training centre in Dubai. We train communicators at all levels, from press officers to prime ministers. ISOC is owned and managed by Pinnacle International, the world’s largest specialist communications and PR training company. As well as public courses, we provide private and customised programmes including media interview training, presentation training, and multi-year multi-competency postgraduate programmes.
Edexcel is the world’s largest provider of accredited qualifications and one of the UK’s largest examination boards. It is owned by Pearson, the world’s largest education company. Edexcel awards two million qualifications every year around the world and has 5,500 education partners in 110 countries.
ISOC is an accredited Edexcel Centre (#90817). Edexcel has audited ISOC’s systems for the design, delivery and management of training and inspects us regularly to assure quality control of all aspects of training and assessment.
ISOC is also accredited by the British Accreditation Council, a UK Government-mandated training standards body. The BAC conducts annual quality assurance inspections and audits.
I loved Jenni's (Perry) experience and her passion for communications. Absolute expert who has really given us powerful tools to achieve our career goals.
Lovely people, and the trainer was very good. Lots of practical advice.
Every element of this course is valuable and impactful.
Excellent training experience - I liked the tailored nature of the course.
I learned some very useful tips for different writing styles. I had confirmation of some of the mistakes with copywriting we can make at work - It's good to know my instincts are right sometimes!
The course was dynamic, engaging, and tailored to my needs. Jenni Perry (trainer) was fantastic and I have some great ideas and inspiration to take back with me to work. It far exceeded my expectations.