Course Details

Single-day course, Social media, Writing for communications

Writing for Social Media and the Web

Level

Intermediate

Course venue

ISOC London
13 Grosvenor Place | Floor 3
London
SW1X 7HH
UK

Course dates

Venue Location

GBP 545

per individual
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Additional course information

contact via e-mail london@isoc.com

call us for more details
+44 20 72504290

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Summary
Description
  • This one-day social media writing course is designed for communication professionals and online content creators of all kinds. It covers how to write content for websites, blogs, social media and many other online platforms. You will learn to write in a way that makes your ideas resonate and stick in the digital world. You will also learn practical techniques to translate plain “good writing” into effective writing for the Web.

    Overview

    This course covers the following modules:

    • Principles of writing for the Web
    • Writing website content
    • Writing for blogs and social networks
    • Micro-writing: Twitter, Status, SMS and the mobile Web

    Who should attend?

    This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.

    This course is recommended for all professionals who create communication texts, since almost all written content is destined for the Web in some form.

    Learning outcomes

    After this course, you will be able to:

    • Visualise how people read and consume information differently online and apply it your own writing
    • Articulate the fundamental differences between writing for paper and writing for electronic delivery
    • Adapt and re-edit texts to optimise them for web reading
    • Write website content that is easy for online readers to navigate and digest
    • Apply keyword strategies for search engine optimisation so that your content gets discovered
    • Write content for blogs and social media that inspires people to follow and share
    • Distil your writing down into its purest, simplest form for micro-formats like Twitter and SMS

    Course outline

    Principles of writing for the Web and social media

    This module explores how to write content for the Web, social media and mobile devices that’s read

    • Discover how people read differently on social media compared to the Web
    • Learn to write for mobile devices and apps
    • Five key principles for shareable social media writing
    • Workshops: writing headlines that get noticed; writing for apps; how to make your company’s social media content shareable 

    Social media content strategy

    This module covers the foundations for social media writing success

    • Establishing social media purpose and strategy for your company
    • Get your audience to tell you what to write
    • Workshop: develop a content strategy framework to streamline messaging

    Writing social media content for search optimisation

    This module covers strategies to ensure your social media writing is discoverable

    • Building a social media ecosystem
    • The importance of search algorithms in social media
    • Optimisation tips for the main six social media platforms

    Micro-writing for blogs and social networks

    This module covers writing for the social media platforms that increasingly dominates people’s consumption of information online

    • Style, tone and language for social media writing
    • Highly engaging content and writing themes
    • Blog etiquette
    • Social media writing tips by platform plus bonus material
    • Writing responses to comments and reviews

User reviews 3 users commented so far Add your review

Khalid Said says:
Covered almost everything. Excellent.
Khalid rated the course
ET says:
I really enjoyed Desirée Banugo's training style. She gave time to address specific topics that were outside the schedule.
ET rated the course
Sally Salama says:
Very interesting and inspiring. Excellent experiences were shared amongst all the participant.
Shane Dallas was a great instructor who neither complicated nor simplified the content.
Sally rated the course
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