Course Details

Writing for communications

Speechwriting

Level

Intermediate

Course venue

ISOC London
13 Grosvenor Place | Floor 3
London
SW1X 7HH
UK

Course dates

Venue Location

GBP 545

per individual
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Additional course information

contact via e-mail london@isoc.com

call us for more details
+44 20 72504290

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Meet your trainers

This course is usually delivered by one of the following trainers:

Summary
Description
  • A one-day intermediate course covering the art of writing persuasive and memorable speeches

    Course outline

    Structure, rhetoric and strategic impact for the spoken word

    This course covers the specialist techniques of speechwriting, from outlining a well-structured framework to mastering the fine art of rhetoric.

    You will learn to craft natural spoken language that fits the speaker and the occasion, engages attention, conveys convincing messages, and delivers strategic impact.

    Who should attend

    This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.

    This course is recommended for all communications professionals whose role includes writing speeches, presentations, talking points and all other forms of content for the spoken word.

    Topics

    This course covers the following modules:

    • Speech planning
    • Speech structure and flow
    • Language for the spoken word
    • Essential components and delivery

    The topics covered by each module are detailed below.

    About this course

    What to expect

    This course is popular for its hands-on format, revolving around a variety of fun and fast-paced writing exercises.

    Expect to spend a lot of your day writing, not listening. You will also receive personal coaching on your writing style – and feel free to bring along any speeches and other that you are working on, if you would like in-depth feedback and guidance.

    Training format

    This course comprises four modules each covering a set of key concepts and skills.

    Within each module, best practice and key concepts are covered off in a concise briefing, followed by stimulating learning activities like workshops, discussions, case studies and role-play exercises.

    Options

    Looking for more? You can also take this course as part of a multi-day programme:

    Learning outcomes

    You will gain insight into the concepts at the heart of all good speeches, coupled with new skills and ideas to put them into practice. You will be able to:

    • Plan a speech using methodical techniques to lay sound foundations
    • Outline content for a speech for optimal narrative flow and development of concepts
    • Adapt your writing style for the spoken word including classic rhetorical techniques
    • Write powerful introductions and conclusions with respect to the essential functions of these key speech elements

    Speech planning

    This module covers strategic approaches and planning techniques to lay the foundations for effective speeches.

    • Tailoring speeches for specific audiences and occasions
    • Messaging in speechwriting for strategic communications impact
    • Selecting and developing appropriate topics, angles and concepts
    • Workshop: plan a speech outline for a senior manager at your organisation

    Speech structure and flow

    This module covers how to outline and structure a speech framework for optimal narrative flow and development of concepts.

    • Structuring a speech outline
    • Maintaining attention and interest through variety
    • Using transition, signposting and framework devices to orient listeners
    • Workshop: deconstruct a classic speech and extract best practice

    Language for the spoken word

    This module covers how to “write aloud”: composing texts for oral delivery using natural, colourful sp0ken language and rhetorical techniques.

    • Principles of spoken language
    • Cadence, balance and repetition
    • Punctuating for respiration
    • 10 classical rhetorical devices
    • Persuasion, narrative and transition techniques
    • Workshop: natural language

    Essential components and delivery

    This module covers best practice in writing introductions and conclusions, and preparing a speech for delivery.

    • Speech introductions: attention, motivation and rapport
    • Speech conclusions: closure, review and rally
    • Preparing a speech for delivery: notes and visuals
    • Workshop: write a powerful speech introduction and conclusion

    Course format

    Practical

    This course is heavy on reality and light on theory. Your trainer will introduce the concepts clearly, then focus on real-world skills that connect the big picture to your job. Courses are updated regularly and trainers are active in the industry so your knowledge will be fresh and relevant.

    Active

    Training consists of concise briefings on best practice, backed up by interactive learning activities like workshops, role-plays, case study analysis, coaching, brainstorms and structured group discussions. You will not sit passively through long lectures.

    Stimulating

    This course is interesting, intellectually stimulating and delivered in a relaxed and professional style.

    Inspiring

    All ISOC trainers are hands-on communication professionals with at least 15 years of experience. We don’t employ academic teachers – we insist on good-humoured enthusiasts who will inspire your creativity.

    Individual

    This course is delivered in an executive boardroom format, not classroom-style, and in a small group no larger than eight people. You will get personal attention for the issues that matter to you. It’s also a great chance to network and share experience.

    Quality assurance

    About ISOC

    We have headquarters in London and a training centre in Dubai. We train communicators at all levels, from press officers to prime ministers. ISOC is owned and managed by Pinnacle International, the world’s largest specialist communications and PR training company. As well as public courses, we provide private and customised programmes including media interview training, presentation training, and multi-year multi-competency postgraduate programmes.

    Accredited by Edexcel

    Edexcel is the world’s largest provider of accredited qualifications and one of the UK’s largest examination boards. It is owned by Pearson, the world’s largest education company. Edexcel awards two million qualifications every year around the world and has 5,500 education partners in 110 countries.

    ISOC is an accredited Edexcel Centre (#90817). Edexcel has audited ISOC’s systems for the design, delivery and management of training and inspects us regularly to assure quality control of all aspects of training and assessment.

    The British Accreditation Council

    ISOC is also accredited by the British Accreditation Council, a UK Government-mandated training standards body. The BAC conducts annual quality assurance inspections and audits.

User reviews 3 users commented so far Add your review

Katryna Deligiannis says:
Very interesting, fast-paced and engaging.
Katryna rated the course
Ayodele Olatoye says:
Trainer Sarah Cocker had a wealth of experience and it showed during our conversation, even about subjects not immediately within the speech writing curriculum.
Ayodele rated the course
H. Ferguson says:
What I liked most about this course was the opportunity to work on my own speech and receive feedback, as well as the exercise in re-structuring a pre-existing speech.
H. rated the course
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