Course Details

Writing for communications

Speech Writing



Course venue

ISOC London
13 Grosvenor Place
Floor 3

Course dates

Venue Location

GBP 545

per individual
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  • Speech Writing is a one-day intermediate course covering the art of writing entertaining, persuasive and memorable speeches. This course covers the specialist techniques of speech writing, from outlining a well-structured framework to mastering the fine art of rhetoric. You will learn to craft natural spoken language that fits the speaker and the occasion, engages attention, conveys convincing messages, and delivers strategic impact.


    This course covers the following modules:

    • Speech planning
    • Speech structure and flow
    • Language for the spoken word
    • Essential components and delivery

    Who should attend?

    This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.

    This course is recommended for all communications professionals whose role includes writing speeches, presentations, talking points and all other forms of content for the spoken word.

    Learning outcomes

    After this course, you will be able to:

    • Understand the concepts at the heart of all good speeches
    • Deploy new skills and ideas to put them into practice
    • Plan a speech using methodical techniques to lay sound foundations
    • Outline content for a speech for optimal narrative flow and development of concepts
    • Adapt your writing style for the spoken word including classic rhetorical techniques
    • Write powerful introductions and conclusions with respect to the essential functions of these key speech elements

    Course outline

    Speech planning

    This module covers strategic approaches and planning techniques to lay the foundations for effective speeches.

    • Tailoring speeches for specific audiences and occasions
    • Messaging in speechwriting for strategic communications impact
    • Selecting and developing appropriate topics, angles and concepts
    • Workshop: plan a speech outline for a senior manager at your organisation

    Speech structure and flow

    This module covers how to outline and structure a speech framework for optimal narrative flow and development of concepts.

    • Structuring a speech outline
    • Maintaining attention and interest through variety
    • Using transition, signposting and framework devices to orient listeners
    • Workshop: deconstruct a classic speech and extract best practice

    Language for the spoken word

    This module covers how to “write aloud”: composing texts for oral delivery using natural, colourful sp0ken language and rhetorical techniques.

    • Principles of spoken language
    • Cadence, balance and repetition
    • Punctuating for respiration
    • 10 classical rhetorical devices
    • Persuasion, narrative and transition techniques
    • Workshop: natural language

    Essential components and delivery

    This module covers best practice in writing introductions and conclusions, and preparing a speech for delivery.

    • Speech introductions: attention, motivation and rapport
    • Speech conclusions: closure, review and rally
    • Preparing a speech for delivery: notes and visuals
    • Workshop: write a powerful speech introduction and conclusion


  • Training times

    09:30 - 16:30

User reviews 3 users commented so far Add your review

Katryna Deligiannis says:
Very interesting, fast-paced and engaging.
Katryna rated the course
Ayodele Olatoye says:
Trainer Sarah Cocker had a wealth of experience and it showed during our conversation, even about subjects not immediately within the speech writing curriculum.
Ayodele rated the course
H. Ferguson says:
What I liked most about this course was the opportunity to work on my own speech and receive feedback, as well as the exercise in re-structuring a pre-existing speech.
H. rated the course
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