Course Details

Crisis communication

Handling the Media in a Crisis



Course venue

ISOC London
13 Grosvenor Place | Floor 3

Course dates

Venue Location

GBP 545

per individual
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  • Handling the Media in a Crisis is a one-day advanced-level crisis media communication course. It covers how to engage the press during a PR crisis and how to take control of communication in the crucial early moments after a negative news event.

    You will learn to activate crisis systems quickly, develop positioning on the fly, take charge of the news media, and manage the online space. Training includes videotaped crisis TV interview coaching.

    The Golden Hour

    This module covers how to seize the opportunities and set the agenda in the crucial early moments after a crisis event.

    • Enabling factors for rapid response
    • Realities of crisis response: prioritisation
    • Integrating communication with operational responses
    • Holding statements and social media

    Crisis Positioning

    This module covers how to create and deploy effective and appropriate core messaging for negative news events.

    • Universal principles of crisis messaging
    • Proforma positioning
    • Techniques for rapid message development
    • Message development workshops

    Handling the Media

    This module covers how to engage with the press in the high-pressure scenario of a reputational crisis

    • How journalists cover crises
    • Understanding crisis story templates
    • News dynamics in a crisis
    • Crisis media workshops

    Crisis Media Interviews

    This module consists of best practice briefing followed by individual practice and coaching in simulated on-camera crisis interviews.

    • Crisis media training
    • Handling difficult questions and high-pressure interviews
    • Media interviews under pressure
    • Role play practice

User reviews 6 users commented so far Add your review

Raul Cordenillo says:
The course reaffirmed a lot of my practices at work and I learned new techniques and approaches. I'm taking a lot away from this training that I can implement immediately, and in the medium term. Really helpful!
Raul rated the course
GC says:
Informative course, knowledgeable trainer (Elsbeth Smedley) and great venue.
GC rated the course
Mojisola Saka says:
I would recommend this course to others, the trainer (Jenni Perry) was excellent.
Mojisola rated the course
Noora Al Ameri says:
Trainer Lubna Takuri was amazing!
Noora rated the course
M. O'Keefe says:
The trainer (Jenni Perry) was excellent and engaging, she seemed very experienced. The case studies were also fantastic.
M. rated the course
Noura Al Amimi says:
Frances Barton was very clear in delivering her ideas, I liked her.
Noura rated the course
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