Course Details

Single-day course

Reputation and issues management - Bulgaria



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  • In partnership with Power Lab Pro (PLP)


    This one-day course looks in detail at the role of reputation and issues management in communication and PR


    Who should attend

    It is designed for senior level communicators who are looking at building a strategic approach to reputation and issues management for their organisation.

    Learning outcomes

    After this course you will be able to:

    • Develop an understanding of what reputation and issues management is and involves – also how to take a strategic approach and demonstrate value to / engage the organisation
    • Understand the need for engagement and authenticity in a “bottom up” world with increasing use of social media
    • Develop an awareness of what corporate responsibility entails – not only for communications professionals, but the wider organisation 


    Strategic reputation management

    • Reputation drivers
    • Shaping online perceptions
    • Different tools for stakeholder mapping
    • Outside in and inside out perceptions

    Reputation, authenticity and ethics

    • The role of corporate responsibility
    • Shaping your organisation's reputation
    • Authentic communications
    • Creating and living corporate values

    Stakeholder engagement

    • Managing reputations and perceptions in different circumstances
    • Building confidence and trust
    • Engaging with stakeholders in a crisis
    • Tools and examples for bridging the "perception gap" with stakeholders

    Strategic issues management

    • Understanding your organisation's reputation drivers
    • Managing risk and reputation for your organisation
    • Creating a strategic issues management system within your organisation
    • Applying a strategic approach from group to local level 



    PLP's expertise comprises various fields of communications, consultancy and journalism. Their international consultants and lecturers have worldwide experience, extensively in Europe and work for corporations, governments and individuals who know the value of professional communication and appreciate it as a means to achieve great results.


    Quality assurance

    About ISOC

    We have headquarters in London and a training centre in Dubai. We train communicators at all levels, from press officers to prime ministers. ISOC is owned and managed by Pinnacle International, the world’s largest specialist communications and PR training company. As well as public courses, we provide private and customised programmes including media interview training, presentation training, and multi-year multi-competency postgraduate programmes.

    Accredited by Edexcel

    Edexcel is the world’s largest provider of accredited qualifications and one of the UK’s largest examination boards. It is owned by Pearson, the world’s largest education company. Edexcel awards two million qualifications every year around the world and has 5,500 education partners in 110 countries. ISOC is an accredited Edexcel Centre (#90817). Edexcel has audited ISOC’s systems for the design, delivery and management of training and inspects us regularly to assure quality control of all aspects of training and assessment.

    The British Accreditation Council (BAC)

    ISOC is also accredited by the British Accreditation Council, a UK Government-mandated training standards body. The BAC conducts annual quality assurance inspections and audits.

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