Course Details

Single-day course

Crisis communication management - Bulgaria

Level

Advanced

Additional course information

contact via e-mail london@isoc.com

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+44 20 72504290

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Summary
  • In partnership with Power Lab Pro (PLP)

     

    A one-day training course on how to plan crisis communication strategies, systems and resources

    Ready your resources to defend reputation when disaster strikes


    Course outline

    This course covers how to ready your communication function to respond rapidly and effectively in a crisis to manage perceptions in media and online. You will learn best practice in crisis communication strategy, issues mapping, risk assessment, systems, teams, protocols, and resources including crisis manuals and online tools.

    Who should attend

    This is an intermediate- to advanced-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques. This course is recommended for anyone who may be involved in managing the communications response to a crisis affecting their organisation, either behind the scenes or as a spokesperson.

    Learning outcomes

    After this course you will be able to:

    • Establish your organisation’s readiness for crisis communication activities to mitigate reputational damage
    • Lead the process of creating a crisis strategy
    • Conduct a reputational risk assessment and issues mapping process
    • Set up crisis and issues monitoring systems
    • Create crisis communication systems, teams, protocols, resources and plans using straightforward templates and international best practice
    • Apply practical crisis management tools and ideas to your job

     

    Crisis communication strategy

    • Crisis communication strategy best practice
    • Principles of reputation management
    • Crisis dynamics: lessons for how crises originate and develop
    • Stages of crisis communication
    • Case studies: examples and consequences of strong and weak crisis communication in practice
    • Key ingredients and approaches to formulating a crisis communication strategy


    Crisis radar: risk assessment and issues mapping

    • Understanding potential origins of reputational crisis
    • Techniques to identify and prioritise likely sources of crisis
    • How to conduct a reputation flashpoint audit
    • How to we set up early warning systems
    • Best practice on issues mapping and risk assessment
    • Practical tools to map and prioritise reputational issues


    Crisis systems, teams and protocols

    • Who does what in a crisis?
    • How should we define teams and roles?
    • Integrating communications with other departments in a crisis
    • Crisis escalation protocols
    • Securing internal commitment and engagement
    • Coordination with top management and other departments
    • Crisis communication response systems and protocols best practice
    • Topical case studies showing effective approaches to crisis communication


    Crisis communication resources and planning

    • Drafting a “Red book” (comprehensive crisis manual)
    • Creating a “Dark site” (a crisis website prepared in advance ready to go live at short notice)
    • Proforma messages and holding statements
    • Physical resources
    • Simulation and training

     

    PLP

    PLP's expertise comprises various fields of communications, consultancy and journalism. Their international consultants and lecturers have worldwide experience, extensively in Europe and work for corporations, governments and individuals who know the value of professional communication and appreciate it as a means to achieve great results.

     

    Quality assurance

    About ISOC

    We have headquarters in London and a training centre in Dubai. We train communicators at all levels, from press officers to prime ministers. ISOC is owned and managed by Pinnacle International, the world’s largest specialist communications and PR training company. As well as public courses, we provide private and customised programmes including media interview training, presentation training, and multi-year multi-competency postgraduate programmes.

    Accredited by Edexcel

    Edexcel is the world’s largest provider of accredited qualifications and one of the UK’s largest examination boards. It is owned by Pearson, the world’s largest education company. Edexcel awards two million qualifications every year around the world and has 5,500 education partners in 110 countries. ISOC is an accredited Edexcel Centre (#90817). Edexcel has audited ISOC’s systems for the design, delivery and management of training and inspects us regularly to assure quality control of all aspects of training and assessment.

    The British Accreditation Council (BAC)

    ISOC is also accredited by the British Accreditation Council, a UK Government-mandated training standards body. The BAC conducts annual quality assurance inspections and audits.

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