This practical course covers every dimension of modern digital marketing, advertising formats to digital displays and search engine marketing. Topics include how to build a digital marketing strategy and customise it for your audience profile. You will learn how to use digital marketing tools to boost brand popularity, recruit customers and increase revenue.
This module is dedicated to acquainting yourself with the basics of digital marketing. These include the key concepts, the principles and the tools/channels commonly utilised. You will also learn about the terminology, the most typical challenges and the digital display campaign process.
This module covers the essential concepts and practicalities of keyword research. When it comes to targeting, keyword research is a paramount concept to master. You will learn how to use keywords to connect with the right crowd and make the most of the campaign.
This module covers the art and science of search engine optimisation (SEO). Topics include tools, content creation, on-page and off-page optimisation techniques and results analysis.
This module covers what it takes to set up the perfect PPC campaign, how to select display networks and track results, and optimising for mobile devices.
This module covers digital marketing strategy include how to use website analytics to measure results and inform strategic planning.