Course Details

Single-day course, Social media, Writing for communications

Writing for the web and social media - Copenhagen

Level

Intermediate

Additional course information

contact via e-mail london@isoc.com

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+44 20 72504290

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Summary
  • A one-day intermediate training course on how to write content for websites, blogs and social media

    This course is organised by Kommunikationsforum (Kforum) in close cooperation with ISOC London.

    Course outline

    Make your ideas stick in the digital world.

    People consume information differently online: attention, scanning and navigation behaviour all confound the assumptions of writers used to traditional documents and paper.

    In this course you will learn and practice hands-on techniques to translate your writing into concise, quality content that will make you stand out on social media platforms.

    Candidates will get a global/international viewpoint and best practices that can be adapted for industry purposes.

    Who should attend

    This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques. This course is recommended for all professionals who create communication texts, since almost all written content is destined for the Web in some form.

    Topics

    This course covers the following modules:

    • Principles of writing for the Web and social media
    • Social media writing strategy 
    • Optimising social media writing
    • Micro-writing for blogs and social networks

    About this course

    What to expect

    This course is popular for its hands-on format, revolving around a variety of fun and fast-paced writing exercises. Expect to spend a lot of your day writing, not listening. You will also receive personal coaching on your writing style.

    Training format

    This course comprises four modules each covering a set of key concepts and skills.Within each module, best practice and key concepts are covered off in a concise briefing, followed by stimulating learning activities like workshops, discussions, case studies and role-play exercises.

     

    Principles of writing for the Web and social media

    This module explores how to write content for the Web, social media and mobile devices that’s read

    • Discover how people read differently on social media compared to the Web
    • Learn to write for mobile devices and apps
    • Five key principles for shareable social media writing
    • Workshops: writing headlines that get noticed; writing for apps; how to make your company’s social media content shareable 

    Social media writing strategy

    This module covers the foundations for social media writing success

    • Establishing social media purpose and strategy for your company
    • Get your audience to tell you what to write
    • Workshop: develop a content strategy framework to streamline messaging

    Optimising social media writing

    This module covers strategies to ensure your social media writing is discoverable

    • Building a social media ecosystem
    • The importance of search algorithms in social media
    • Optimisation tips for the main six social media platforms

    Micro-writing for blogs and social networks

    This module covers writing for the social media platforms that increasingly dominates people’s consumption of information online

    • Style, tone and language for social media writing
    • Highly engaging content and writing themes
    • Blog etiquette
    • Social media writing tips by platform plus bonus material



    Course format

    Practical

    This course is heavy on reality and light on theory. Your trainer will introduce the concepts clearly, then focus on real-world skills that connect the big picture to your job. Courses are updated regularly and trainers are active in the industry so your knowledge will be fresh and relevant.

    Active

    Training consists of concise briefings on best practice, backed up by interactive learning activities like workshops, role-plays, case study analysis, coaching, brainstorms and structured group discussions. You will not sit passively through long lectures.

    Stimulating

    This course is interesting, intellectually stimulating and delivered in a relaxed and professional style.

    Inspiring

    All ISOC trainers are hands-on communication professionals with at least 15 years of experience. We don’t employ academic teachers – we insist on good-humoured enthusiasts who will inspire your creativity.

    Individual

    This course is delivered in an executive boardroom format, not classroom-style. You will get personal attention for the issues that matter to you. It’s also a great chance to network and share experience.

     

    Quality assurance

    About ISOC

    We have headquarters in London and a training centre in Dubai. We train communicators at all levels, from press officers to prime ministers. ISOC is owned and managed by Pinnacle International, the world’s largest specialist communications and PR training company. As well as public courses, we provide private and customised programmes including media interview training, presentation training, and multi-year multi-competency postgraduate programmes.

    The British Accreditation Council

    ISOC is also accredited by the British Accreditation Council, a UK Government-mandated training standards body. The BAC conducts annual quality assurance inspections and audits.

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