Course Details

Half-day workshop, Workplace communication skills

Advanced strategic communication skills for senior leaders (1/2 day)

Level

Advanced

Course venue

ISOC London
13 Grosvenor Place | Floor 3
London
SW1X 7HH
UK

Course dates

Venue Location

GBP 300

per individual
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Additional course information

contact via e-mail london@isoc.com

call us for more details
+44 20 72504290

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Summary
Description
  • A half-day workshop | 09:00 - 12:30

    -- aiming to equip senior leaders with the advanced skills to work with their communication directors to build, manage and enhance the organisation’s reputation and to direct social media strategy to ensure that engagement and influencing are a key component of their communication strategy.

    Who should attend?

    This workshop is designed for Chief Executives, Board members, Directors of Operations, Finance Directors, Chairs of Charities and Non-Executive Directors or Trustees who want to develop their leadership skills in strategic communications. It may also appeal to those who are operating beneath Board Level who wish to accumulate knowledge of key components of communication strategy and reputation management.

    What’s covered?

    Topics covered will include:

    • Communication strategy
    • Research and evidence base development
    • Lobbying and advocacy
    • Setting SMART objectives
    • Stakeholder engagement
    • Reputation management
    • Channels audit
    • Internal communications
    • Social media strategy development
    • Crisis management
    • How to manage risk at the strategic level
    • Media engagement
    • Strategic events

    Learning outcomes

    After this course you will understand:

    • How communication strategy is developed in alignment with the business planning process and measured for effectiveness
    • The importance of strategic communication as an effective business tool and the value of ensuring that it lies at the heart of the organisational planning process
    • Why reputation matters, and the part that social media plays in engaging and influencing audiences
    • The importance of integrating internal and external communication so that you can build ambassadors internally and engage confidently with external stakeholders
    • Why auditing channels ensures that you invest only in those that will deliver your goals
    • The importance of the ‘golden hour’ in crisis management and why so many organisations fail to plan for crisis
    • How a ‘thought leadership’ programme could deliver strategic benefits to the organisation and help to build and enhance reputation
    • How to integrate risk management and place it at the heart of the business planning process

     

    Course content

    Understanding communication strategy

    This module gives an overview of how communication strategy can be developed within organisations - how to simplify the process, align with the business planning process, and deliver integration of messaging both internally and externally.

    Setting SMART objectives

    This module sets out the key components of effective measurement - showing you how to measure long term outcomes and how to provide evidence bases that support your work and your long-term organisational goals.

    Using your strategy to maximum effect

    This module will show you how to place strategic communication at the heart of the organisation to improve focus on delivery of strategic goals, build capacity, develop your corporate narrative, manage crisis and risk and determine a ‘thought leadership’ programme that advances your agenda and builds your reputation externally. It will also cover the importance of social media in reputation management.

    Essentials of media relations

    This module will highlight the importance of building strong media relations, give hints and tips for dealing with the media, and will help you to understand the dynamics of the media in a crisis situation and outline cutting edge techniques for leading in a crisis.

    Course format

    This is a half-day course designed for busy professionals who may not have had any formal training in communication strategy and reputation management. 

    There will be some power point slides to give a brief overview of theory, but the majority of time spent will be focused on real life examples of implementing communication strategy in a large scale organisation and focus on how to measure the effectiveness of spend. It will also cover the basics of social media, why it’s important and highlight how organisations often get it wrong. 

    The overall objective of the course is to equip you to understand the importance of communication strategy, and its impact on reputation, how to interrogate your teams on delivery of large scale outcomes, and build your confidence in leading and handling crisis situations that will deliver positive results.

     

    Quality assurance

    About ISOC

    We have headquarters in London and a training centre in Dubai. We train communicators at all levels, from press officers to prime ministers. ISOC is owned and managed by Pinnacle International, the world’s largest specialist communications and PR training company. As well as public courses, we provide private and customised programmes including media interview training, presentation training, and multi-year multi-competency postgraduate programmes.

    The British Accreditation Council

    ISOC is also accredited by the British Accreditation Council, a UK Government-mandated training standards body. The BAC conducts annual quality assurance inspections and audits.

  • Sign up for both half day training sessions, and only pay £500!

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