-- aiming to equip senior leaders with the advanced skills to work with their communication directors to build, manage and enhance the organisation’s reputation and to direct social media strategy to ensure that engagement and influencing are a key component of their communication strategy.
This workshop is designed for Chief Executives, Board members, Directors of Operations, Finance Directors, Chairs of Charities and Non-Executive Directors or Trustees who want to develop their leadership skills in strategic communications. It may also appeal to those who are operating beneath Board Level who wish to accumulate knowledge of key components of communication strategy and reputation management.
Topics covered will include:
After this course you will understand:
This module gives an overview of how communication strategy can be developed within organisations - how to simplify the process, align with the business planning process, and deliver integration of messaging both internally and externally.
This module sets out the key components of effective measurement - showing you how to measure long term outcomes and how to provide evidence bases that support your work and your long-term organisational goals.
This module will show you how to place strategic communication at the heart of the organisation to improve focus on delivery of strategic goals, build capacity, develop your corporate narrative, manage crisis and risk and determine a ‘thought leadership’ programme that advances your agenda and builds your reputation externally. It will also cover the importance of social media in reputation management.
This module will highlight the importance of building strong media relations, give hints and tips for dealing with the media, and will help you to understand the dynamics of the media in a crisis situation and outline cutting edge techniques for leading in a crisis.
This is a half-day course designed for busy professionals who may not have had any formal training in communication strategy and reputation management.
There will be some power point slides to give a brief overview of theory, but the majority of time spent will be focused on real life examples of implementing communication strategy in a large scale organisation and focus on how to measure the effectiveness of spend. It will also cover the basics of social media, why it’s important and highlight how organisations often get it wrong.
The overall objective of the course is to equip you to understand the importance of communication strategy, and its impact on reputation, how to interrogate your teams on delivery of large scale outcomes, and build your confidence in leading and handling crisis situations that will deliver positive results.
We have headquarters in London and a training centre in Dubai. We train communicators at all levels, from press officers to prime ministers. ISOC is owned and managed by Pinnacle International, the world’s largest specialist communications and PR training company. As well as public courses, we provide private and customised programmes including media interview training, presentation training, and multi-year multi-competency postgraduate programmes.
ISOC is also accredited by the British Accreditation Council, a UK Government-mandated training standards body. The BAC conducts annual quality assurance inspections and audits.