Course Details

Single-day course, Event management

Strategic event management - Romania

Level

Intermediate

Course venue

44 Serban Voda Street
Bucharest
Romania

Course dates

Venue Location

EUR 275

per individual
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Additional course information

contact via e-mail london@isoc.com

call us for more details
+44 20 72504290

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Meet your trainers

This course is usually delivered by one of the following trainers:

Summary
Description
  • A one-day intermediate level training course

    in partnership with Creative Business Management (CBM) - Romania 

    This course shows candidates how to develop events strategy in line with business planning, develop concepts and manage practical delivery.


    Course outline

    Plan, prepare and direct events for high strategic impact

    This course covers event management from the perspective of senior PR professionals tasked with overseeing a major event. It focuses on high-level strategy: ensuring that events deliver ROI, serve business goals and harmonise with brand values. You will learn hands-on skills and tricks of the trade from veteran event managers, based on a how-to approach and practical checklists. 

    Who should attend

    This course is intended for managers and executives tasked with directing events at a strategic level, rather than ground-level execution. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.

    Topics

    This course covers the following modules:

    • Creating event concepts 
    • Event design 
    • Event planning and preparation 
    • Making it shine on the day: practical event execution 


    About this course

    What to expect

    You will not have to sit through long lectures or presentations – this course uses active learning to help you internalise the topic and apply it in the real world. This course is a highly practical, vocational, “how-to” programme based around tools, checklists and processes that will be immediately useful to you back in your day job.

    Training format

    This course comprises eight modules each covering a set of key concepts and skills. Within each module, best practice and key concepts are covered off in a concise briefing, followed by stimulating learning activities like workshops, discussions, case studies and role-play exercises.

    Learning outcomes

    After this course you will be able to:

    • Create a strong concept and strategy for an event
    • Choose the most appropriate format, scale, venue and identify for an event
    • Design an engaging programme of content for your event
    • Plan and prepare all aspects of event logistics and practicalities
    • Manage the delivery of an event on the day 

     

    Creating event concepts

    • Create a strong concept and strategy for an event
    • Choose the most appropriate format, scale, venue and identity for an event
    • Design an engaging programme of content for your event
    • Plan and prepare all aspects of event logistics and practicalities
    • Manage the delivery of an event on the day

    Event design

    • Key components of event design
    • Building a programme of content
    • Selecting the right venue
    • Planning and managing room layouts
    • Commissioning staging and signage
    • Preparing collateral and branded materials

    Event planning and preparation

    • Mapping out a timeline and critical path
    • Organising back-office systems
    • Planning for publicity and media
    • Sending invitations
    • Preparing, printing and compiling delegate packs
    • Planning event logistics

    Making it shine on the day: practical event execution

    • Preparing and working with a running schedule
    • Last-minute checks
    • Speaker management
    • Delegate management
    • Managing the online space

    Course format

    Practical

    This course is heavy on reality and light on theory. Your trainer will introduce the concepts clearly, then focus on real-world skills that connect the big picture to your job. Courses are updated regularly and trainers are active in the industry so your knowledge will be fresh and relevant.

    Active

    Training consists of concise briefings on best practice, backed up by interactive learning activities like workshops, role-plays, case study analysis, coaching, brainstorms and structured group discussions. You will not sit passively through long lectures.

    Stimulating

    This course is interesting, intellectually stimulating and delivered in a relaxed and professional style.

    Inspiring

    All ISOC trainers are hands-on communication professionals with at least 15 years of experience. We don’t employ academic teachers – we insist on good-humoured enthusiasts who will inspire your creativity.

    Individual

    This course is delivered in an executive boardroom format, not classroom-style. You will get personal attention for the issues that matter to you. It’s also a great chance to network and share experience.

    Quality assurance

    About ISOC

    We have headquarters in London and a training centre in Dubai. We train communicators at all levels, from press officers to prime ministers. ISOC is owned and managed by Pinnacle International, the world’s largest specialist communications and PR training company. As well as public courses, we provide private and customised programmes including media interview training, presentation training, and multi-year multi-competency postgraduate programmes.

    The British Accreditation Council

    ISOC is also accredited by the British Accreditation Council, a UK Government-mandated training standards body. The BAC conducts annual quality assurance inspections and audits.

  • This 1-day course forms part of a four-day training event, run in partnership with CBM.

    Venue: Still TBC

    CBM Contact numbers: +40 743.183.353 / +40 21.337.23.54

    Trainer: Kelly Freeman

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