in partnership with Creative Business Management (CBM) - Romania
This course shows candidates how to develop events strategy in line with business planning, develop concepts and manage practical delivery.
This course covers event management from the perspective of senior PR professionals tasked with overseeing a major event. It focuses on high-level strategy: ensuring that events deliver ROI, serve business goals and harmonise with brand values. You will learn hands-on skills and tricks of the trade from veteran event managers, based on a how-to approach and practical checklists.
This course is intended for managers and executives tasked with directing events at a strategic level, rather than ground-level execution. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.
This course covers the following modules:
You will not have to sit through long lectures or presentations – this course uses active learning to help you internalise the topic and apply it in the real world. This course is a highly practical, vocational, “how-to” programme based around tools, checklists and processes that will be immediately useful to you back in your day job.
This course comprises eight modules each covering a set of key concepts and skills. Within each module, best practice and key concepts are covered off in a concise briefing, followed by stimulating learning activities like workshops, discussions, case studies and role-play exercises.
After this course you will be able to:
This course is heavy on reality and light on theory. Your trainer will introduce the concepts clearly, then focus on real-world skills that connect the big picture to your job. Courses are updated regularly and trainers are active in the industry so your knowledge will be fresh and relevant.
Training consists of concise briefings on best practice, backed up by interactive learning activities like workshops, role-plays, case study analysis, coaching, brainstorms and structured group discussions. You will not sit passively through long lectures.
This course is interesting, intellectually stimulating and delivered in a relaxed and professional style.
All ISOC trainers are hands-on communication professionals with at least 15 years of experience. We don’t employ academic teachers – we insist on good-humoured enthusiasts who will inspire your creativity.
This course is delivered in an executive boardroom format, not classroom-style. You will get personal attention for the issues that matter to you. It’s also a great chance to network and share experience.
We have headquarters in London and a training centre in Dubai. We train communicators at all levels, from press officers to prime ministers. ISOC is owned and managed by Pinnacle International, the world’s largest specialist communications and PR training company. As well as public courses, we provide private and customised programmes including media interview training, presentation training, and multi-year multi-competency postgraduate programmes.
ISOC is also accredited by the British Accreditation Council, a UK Government-mandated training standards body. The BAC conducts annual quality assurance inspections and audits.
Venue: Still TBC
CBM Contact numbers: +40 743.183.353 / +40 21.337.23.54
Trainer: Kelly Freeman