13 Grosvenor Place | Floor 3
Using the Media to Influence Policy in Government Affairs is a one-day training course on how to use strategic communications and media engagement to influence policymakers. Topics include how to use creative PR tools and tactics to generate publicity and how to build strategic relationships with journalists and editors. The course also includes on-camera simulated interviews with individual performance coaching to build practical media skills.
This course covers the following modules:
This is an intermediate-level course designed for executives who need to engage with government, legislators and politicians for work. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation.
This course is recommended for managers tasked with overseeing strategic government and public affairs, whether directly or having hired a consultancy. There is always a high level of knowledge exchange and cross-fertilisation of ideas within this course.
After the course, you will be able to:
This module covers how to connect strategic communications with strategic government affairs so that they work in harmony.
This module presents a menu of communications and PR tools, tactics and activities that can be applied to government affairs programmes.
This module covers practical approaches to engaging with journalists and the news machine, including in challenging situations.
This module consists of best practice briefing followed by individual practice and coaching in simulated on-camera crisis interviews.
The strategy sections of this course were very useful. The resources (audio-visual & printed materials) were excellent.
The trainer (Kelly Freeman) showed extensive knowledge, we covered more than I expected to.
This course was very informative with good training exercises.