Course Details

Single-day course

Managing engagement with government officials and politicians



Course venue

ISOC London
13 Grosvenor Place | Floor 3

Course dates

Venue Location

GBP 495

per individual
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  • Course outline

    This course covers how to develop relationships and hold meetings with government officials.

    Who should attend

    This is an intermediate-level course designed for executives who need to engage with government, legislators and politicians for work. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation.

    This course is recommended for managers tasked with overseeing strategic government and public affairs, whether directly or having hired a consultancy. There is always a high level of knowledge exchange and cross-fertilisation of ideas within this course.


    This course covers the following modules:

    • Identifying and understanding your targets: getting to the right people within government
    • Managing the dynamics of your relationship with government officials
    • Developing the right communications collateral for meetings with government officials
    • Practical workshop session where participants practice managing their encounter 

    About this course

    What to expect

    Managing engagement with government officials is an ISOC focused immersion course. It is designed to develop practical and enduring expertise in one particular specialty – government and public affairs.  You will not have to sit through long lectures or presentations – this course uses active learning to help you internalise the topic and apply it in the real world.

    The course follows a hands-on format, revolving around a variety of fun and fast-paced exercises. Participants can expect to do direct work on their individual government affairs strategy and tactics for their own organisations – returning to the office at the end of training with new ideas, tools and techniques to put in place right away.

    Encounters and meetings with politicians and government officials have a dynamic of their own. Public affairs professionals must know how to manage confrontation and dismissal, how to build on areas of agreement and nurture positive relationships. By completing a series of focused workshops, learners will understand how to navigate these challenges with confidence. 

    Training format

    This course comprises four modules each covering a set of key concepts and skills, each module runs for one day. Within each module, best practice and key concepts are covered off in a concise briefing, followed by stimulating learning activities like workshops, discussions, case studies and role-play exercises.

    Learning outcomes

    • Relationships are the key to public affairs and government relations. A crucial aspect of any programme is actually meeting with your stakeholders, elected politicians and government officials. 
    • Learners will focus on targeting exactly the right person within what are often obscure corridors of power, ensuring they are able to get 'that' meeting and then leverage as much opportunity from it as possible. 
    • Using real examples of communications collateral we explore what materials we should be using in our meetings, and if we should be developing some collateral just for that exact purpose. 

    Module 1: Identifying and understanding your targets: getting to the right people within government

    • Testing your objectives and clarifying your purpose
    • Understanding how to negotiate the complexity of government
    • Targeting stakeholders in foreign jurisdictions
    • Honing messages for specific stakeholder targets

    Module 2: Managing the dynamics of your relationship with government officials

    • Understanding where to pitch your meeting
    • Developing a deeper understanding of specific individuals
    • Analysing relationship dynamics in different scenarios
    • Adapting your message frames to different targets

    Module 3: Developing the right communications collateral for meetings with government officials

    • How to make an introduction and pitch your meeting
    • Using communications collateral in stakeholder engagement
    • Evaluating the audience, purpose, language and content of communications materialsUsing corporate videos

    Module 4: Workshop session: managing your encounter 

    • Top tips on managing an advocacy meeting
    • Following up your meeting
    • Overcoming challenges
    • Making your pitch: a workshop session


    Course format


    This course is heavy on reality and light on theory. Your trainer will introduce the concepts clearly, then focus on real-world skills that connect the big picture to your job. Courses are updated regularly and trainers are active in the industry so your knowledge will be fresh and relevant.


    Training consists of concise briefings on best practice, backed up by interactive learning activities like workshops, role-plays, case study analysis, coaching, brainstorms and structured group discussions. You will not sit passively through long lectures.


    This course is interesting, intellectually stimulating and delivered in a relaxed and professional style.


    All ISOC trainers are hands-on communication professionals with at least 15 years of experience. We don’t employ academic teachers – we insist on good-humoured enthusiasts who will inspire your creativity.


    This course is delivered in an executive boardroom format, not classroom-style, and in a small group no larger than eight people. You will get personal attention for the issues that matter to you. It’s also a great chance to network and share experience.

    Quality assurance

    About ISOC

    We have headquarters in London and a training centre in Dubai. We train communicators at all levels, from press officers to prime ministers. ISOC is owned and managed by Pinnacle International, the world’s largest specialist communications and PR training company. As well as public courses, we provide private and customised programmes including media interview training, presentation training, and multi-year multi-competency postgraduate programmes.

    Accredited by Edexcel

    Edexcel is the world’s largest provider of accredited qualifications and one of the UK’s largest examination boards. It is owned by Pearson, the world’s largest education company. Edexcel awards two million qualifications every year around the world and has 5,500 education partners in 110 countries.

    ISOC is an accredited Edexcel Centre (#90817). Edexcel has audited ISOC’s systems for the design, delivery and management of training and inspects us regularly to assure quality control of all aspects of training and assessment.

    The British Accreditation Council

    ISOC is also accredited by the British Accreditation Council, a UK Government-mandated training standards body. The BAC conducts annual quality assurance inspections and audits.

User reviews 1 users commented so far Add your review

anonymous says:
Michael Burrell was amazing, very knowledgeable!
anonymous rated the course
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