13 Grosvenor Place | Floor 3
This intensive five-day course covers every strategic and tactical dimension of government and public affairs. Please note that this course replaces the Strategic Public Affairs and Lobbying Seminar, which has been updated and refreshed with this course.
This is an intermediate-level course designed for executives who need to engage with government, legislators and politicians for work. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation.
This course is recommended for managers tasked with overseeing strategic government and public affairs, whether directly or having hired a consultancy. There is always a high level of knowledge exchange and cross-fertilisation of ideas within this course.
This course covers the following modules:
Strategic Government and Public Affairs is an ISOC Focused Immersion Seminar. This extended training format focuses intensively on a single set of competencies for five days. It is designed to develop practical and enduring expertise in one particular specialty – government and public affairs.
You will not have to sit through long lectures or presentations – this course uses active learning to help you internalise the topic and apply it in the real world.
Over the course of five days, you will cover the full spectrum of government and public affairs. Every day follows a hands-on format, revolving around a variety of fun and fast-paced exercises. Participants can expect to do direct work on their individual government affairs strategy and tactics for their own organisations – returning to the office at the end of training with new ideas, tools and techniques to put in place right away.
This course comprises five modules each covering a set of key concepts and skills, each module runs for one day. Within each module, best practice and key concepts are covered off in a concise briefing, followed by stimulating learning activities like workshops, discussions, case studies and role-play exercises.
After this course you will be able to:
This one-day module covers the fundamental concepts, principles and approaches to developing a government relations and public affairs strategy by taking learners through a step by step process for creating their strategy which they can utilize when they return to work.
This module covers skills and approaches to defining your position and making your case persuasively.
This module covers the practical implementation of government and public affairs campaigns and activities.
This module covers how to develop relationships and hold meetings with government officials.
This module covers how to utilise strategic communications and media engagement to further your government and public affairs objectives.
This course is heavy on reality and light on theory. Your trainer will introduce the concepts clearly, then focus on real-world skills that connect the big picture to your job. Courses are updated regularly and trainers are active in the industry so your knowledge will be fresh and relevant.
Training consists of concise briefings on best practice, backed up by interactive learning activities like workshops, role-plays, case study analysis, coaching, brainstorms and structured group discussions. You will not sit passively through long lectures.
This course is interesting, intellectually stimulating and delivered in a relaxed and professional style.
All ISOC trainers are hands-on communication professionals with at least 15 years of experience. We don’t employ academic teachers – we insist on good-humoured enthusiasts who will inspire your creativity.
This course is delivered in an executive boardroom format, not classroom-style, and in a small group no larger than eight people. You will get personal attention for the issues that matter to you. It’s also a great chance to network and share experience.
We have headquarters in London and a training centre in Dubai. We train communicators at all levels, from press officers to prime ministers. ISOC is owned and managed by Pinnacle International, the world’s largest specialist communications and PR training company. As well as public courses, we provide private and customised programmes including media interview training, presentation training, and multi-year multi-competency postgraduate programmes.
Edexcel is the world’s largest provider of accredited qualifications and one of the UK’s largest examination boards. It is owned by Pearson, the world’s largest education company. Edexcel awards two million qualifications every year around the world and has 5,500 education partners in 110 countries.
ISOC is an accredited Edexcel Centre (#90817). Edexcel has audited ISOC’s systems for the design, delivery and management of training and inspects us regularly to assure quality control of all aspects of training and assessment.
ISOC is also accredited by the British Accreditation Council, a UK Government-mandated training standards body. The BAC conducts annual quality assurance inspections and audits.
The variety of trainers who were able to share their expertise specific to the subject of the day was excellent. The quality of the presenters and the materials was also very high.
A very good course. Equipped me with practical strategies in government relations and communications. It set a good academic benchmark for how GR, PA and PR should be done today.
Rolien (head of training) was great! Very helpful. Thank-you for your kindness, and for feeding us :)
This seminar was overall very good, with experienced trainers - Philip Dewhurst, Kelly Freeman and Michael Burrell were great!
Very supportive, professional and kind venue staff.
Even though parts of the seminar felt a little UK focused, the overall level of content was just right.
Tim Wilson and Michael Burrell stood out for me.
I would recommend this seminar!
The trainers on this course were the best I've ever had. Kelly Freeman and Michael Burrell were especially outstanding.
Thanks also for the great healthy food options!
The course was very informative, well structured and insightful. I have the confidence to perform my role better and learning from the trainer's experience was priceless.