Course Details

Focused Immersion Seminars (multi day)

Strategic government and public affairs (5 days)



Course venue

ISOC London
13 Grosvenor Place | Floor 3

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GBP 2,475

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  • A five-day intermediate level training workshop covering the full spectrum of government and public affairs tools, tactics and techniques

    Course outline

    An intensive week of government affairs strategy, persuasion, policy influence and communications

    This intensive five-day course covers every strategic and tactical dimension of government and public affairs. Please note that this course replaces the Strategic Public Affairs and Lobbying Seminar, which has been updated and refreshed with this course. 

    Who should attend

    This is an intermediate-level course designed for executives who need to engage with government, legislators and politicians for work. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation.

    This course is recommended for managers tasked with overseeing strategic government and public affairs, whether directly or having hired a consultancy. There is always a high level of knowledge exchange and cross-fertilisation of ideas within this course.


    This course covers the following modules:

    • Creating a government and public affairs strategy
    • Advocacy and positioning: developing a government and public affairs programme
    • Implementing government and public affairs programmes
    • Managing engagement with government officials and politicians 
    • Strategic communications for government affairs

    About this course

    What to expect

    Strategic Government and Public Affairs is an ISOC Focused Immersion Seminar. This extended training format focuses intensively on a single set of competencies for five days. It is designed to develop practical and enduring expertise in one particular specialty – government and public affairs. 

    You will not have to sit through long lectures or presentations – this course uses active learning to help you internalise the topic and apply it in the real world.

    Over the course of five days, you will cover the full spectrum of government and public affairs. Every day follows a hands-on format, revolving around a variety of fun and fast-paced exercises. Participants can expect to do direct work on their individual government affairs strategy and tactics for their own organisations – returning to the office at the end of training with new ideas, tools and techniques to put in place right away. 

    Training format

    This course comprises five modules each covering a set of key concepts and skills, each module runs for one day. Within each module, best practice and key concepts are covered off in a concise briefing, followed by stimulating learning activities like workshops, discussions, case studies and role-play exercises.

    Learning outcomes

    After this course you will be able to:

    • Map out the power structures that determine your organisation’s prospects
    • Identify how, where and when to engage in the policy and legislative process
    • Develop an issues and stakeholder management plan for public affairs
    • Master and execute the main public affairs and lobbying techniques
    • Develop a lobbying strategy that integrates public affairs activity in support of your business strategy
    • Conduct meetings with high-level government officials
    • Build a lobbying campaign designed to shape your policy and legislative environment
    • Engage with the news media and harness their influential power as part of a lobbying campaign
    • Conduct lobbying online using the main social media tools and platforms 

    Day 1: Creating a government and public affairs strategy

    This one-day module covers the fundamental concepts, principles and approaches to developing a government relations and public affairs strategy by taking learners through a step by step process for creating their strategy which they can utilize when they return to work. 

    • Understanding the principles of public affairs and government relations
    • Creating a government relations and public affairs strategy
    • Stakeholder analysis and management in public affairs
    • Understanding and mapping your public affairs and political landscapes  

    Day 2: Advocacy and positioning: developing a government and public affairs programme

    This module covers skills and approaches to defining your position and making your case persuasively.

    • Messaging for government and public affairs audiences 
    • Positioning your organisation and its business goals effectively with stakeholders
    • Using proof and persuasion to drive your messaging 
    • Leveraging communication channels for a public affairs programme 

    Day 3: Implementing government and public affairs programmes

    This module covers the practical implementation of government and public affairs campaigns and activities.

    • Understanding the dynamics of political jurisdictions to maximise results
    • Using different lobbying programme frameworks for your campaign
    • Utilising the best tools and tactics to engage with stakeholders
    • Practical workshop where participants develop their own public affairs programme 

    Day 4: Managing engagement with government officials and politicians 

    This module covers how to develop relationships and hold meetings with government officials.

    • Identifying and understanding your targets: getting to the right people within government
    • Managing the dynamics of your relationship with government officials
    • Developing the right communications collateral for meetings with government officials
    • Practical workshop session where participants practice managing their encounter 

    Day 5: Strategic communications for government affairs

    This module covers how to utilise strategic communications and media engagement to further your government and public affairs objectives. 

    • Aligning communications activities with government affairs programmes 
    • Creative PR tools and tactics to generate publicity 
    • Building relationships with journalists to secure press coverage for your public affairs initiatives 
    • Practical workshop session where participants practice media interviews, with filmed interviews and feedback 


    Course format


    This course is heavy on reality and light on theory. Your trainer will introduce the concepts clearly, then focus on real-world skills that connect the big picture to your job. Courses are updated regularly and trainers are active in the industry so your knowledge will be fresh and relevant.


    Training consists of concise briefings on best practice, backed up by interactive learning activities like workshops, role-plays, case study analysis, coaching, brainstorms and structured group discussions. You will not sit passively through long lectures.


    This course is interesting, intellectually stimulating and delivered in a relaxed and professional style.


    All ISOC trainers are hands-on communication professionals with at least 15 years of experience. We don’t employ academic teachers – we insist on good-humoured enthusiasts who will inspire your creativity.


    This course is delivered in an executive boardroom format, not classroom-style, and in a small group no larger than eight people. You will get personal attention for the issues that matter to you. It’s also a great chance to network and share experience.

    Quality assurance

    About ISOC

    We have headquarters in London and a training centre in Dubai. We train communicators at all levels, from press officers to prime ministers. ISOC is owned and managed by Pinnacle International, the world’s largest specialist communications and PR training company. As well as public courses, we provide private and customised programmes including media interview training, presentation training, and multi-year multi-competency postgraduate programmes.

    Accredited by Edexcel

    Edexcel is the world’s largest provider of accredited qualifications and one of the UK’s largest examination boards. It is owned by Pearson, the world’s largest education company. Edexcel awards two million qualifications every year around the world and has 5,500 education partners in 110 countries.

    ISOC is an accredited Edexcel Centre (#90817). Edexcel has audited ISOC’s systems for the design, delivery and management of training and inspects us regularly to assure quality control of all aspects of training and assessment.

    The British Accreditation Council

    ISOC is also accredited by the British Accreditation Council, a UK Government-mandated training standards body. The BAC conducts annual quality assurance inspections and audits.

User reviews 7 users commented so far Add your review

Kim says:
The variety of trainers who were able to share their expertise specific to the subject of the day was excellent. The quality of the presenters and the materials was also very high.
Kim rated the course
Oleksandr Kogut says:
A very good course. Equipped me with practical strategies in government relations and communications. It set a good academic benchmark for how GR, PA and PR should be done today.
Oleksandr rated the course
Snezana says:
Rolien (head of training) was great! Very helpful. Thank-you for your kindness, and for feeding us :)
Snezana rated the course
Sandra says:
This seminar was overall very good, with experienced trainers - Philip Dewhurst, Kelly Freeman and Michael Burrell were great!
Very supportive, professional and kind venue staff.
Sandra rated the course
Filip, Poland says:
Even though parts of the seminar felt a little UK focused, the overall level of content was just right.
Tim Wilson and Michael Burrell stood out for me.
I would recommend this seminar!
Filip, rated the course
Noora says:
The trainers on this course were the best I've ever had. Kelly Freeman and Michael Burrell were especially outstanding.

Thanks also for the great healthy food options!
Noora rated the course
Anonymous says:
The course was very informative, well structured and insightful. I have the confidence to perform my role better and learning from the trainer's experience was priceless.
Anonymous rated the course
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