This five-day public affairs training programme connects persuasion and policy influence with strategic communication. It covers the full spectrum of tools, tactics and techniques for government relations. You will learn practical tactics for engaging with policymakers as part of a systematic strategy to influence government policy and shape legislation. The course also covers how to generate media coverage for leverage in government relations.
This course covers the following modules:
This is an intermediate-level course designed for executives who need to engage with government, legislators and politicians for work. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation.
This course is recommended for managers tasked with overseeing strategic government and public affairs, whether directly or having hired a consultancy. There is always a high level of knowledge exchange and cross-fertilisation of ideas within this course.
After this course, you will be able to:
This one-day module covers the fundamental concepts, principles and approaches to developing a government relations and public affairs strategy by taking learners through a step by step process for creating their strategy which they can utilize when they return to work.
This module covers skills and approaches to defining your position and making your case persuasively.
This module covers the practical implementation of government and public affairs campaigns and activities.
This module covers how to develop relationships and hold meetings with government officials.
This module covers how to utilise strategic communications and media engagement to further your government and public affairs objectives.
Outstanding seminar and excellent facilitators, great value for money!
The variety of trainers who were able to share their expertise specific to the subject of the day was excellent. The quality of the presenters and the materials was also very high.
A very good course. Equipped me with practical strategies in government relations and communications. It set a good academic benchmark for how GR, PA and PR should be done today.
Rolien (head of training) was great! Very helpful. Thank-you for your kindness, and for feeding us :)
This seminar was overall very good, with experienced trainers - Philip Dewhurst, Kelly Freeman and Michael Burrell were great!
Very supportive, professional and kind venue staff.
Even though parts of the seminar felt a little UK focused, the overall level of content was just right.
Tim Wilson and Michael Burrell stood out for me.
I would recommend this seminar!
The trainers on this course were the best I've ever had. Kelly Freeman and Michael Burrell were especially outstanding.
Thanks also for the great healthy food options!
The course was very informative, well structured and insightful. I have the confidence to perform my role better and learning from the trainer's experience was priceless.