Course Details

Social media, Skills for PR professionals

Creating Video for Corporate Communications and the Web (2 days)

Level

Universal

Course venue

ISOC London
13 Grosvenor Place | Floor 3
London
SW1X 7HH
UK

Course dates

Venue Location

GBP 1,095

per individual
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Additional course information

contact via e-mail london@isoc.com

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+44 20 72504290

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Summary
Description
Linked Courses
  • Creating Video for Corporate Communications and the Web is a two-day course on creating high-standard in-house videos. It covers how to plan, script and storyboard a video; how to interview and be interviewed; how to edit together a slick package; and how to share it online and in social media for maximum impact. You will learn practical video creation and editing skills in hands-on workshops throughout the course.

    Overview

    This course covers the following modules:

    • Video planning
    • Getting the best out of people on camera
    • Practical video production workshop 
    • Video editing and post-production
    • Online video sharing

    Who should attend?

    This is an intermediate-level course designed for learners with existing knowledge and several years of experience in PR, marketing or communication. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.

    This course is recommended for communications practitioners who want to create in-house videos for their organisation.

    Learning outcomes 

    After this course, you will be able to:

    • Plan a video, create a storyboard and develop a script for your corporate video
    • Understand the techniques for conducting good interviews on camera
    • Feel confident speaking to camera
    • Be aware of professional filming techniques, including lighting, sound and composition
    • Understand basic editing techniques in video making
    • Create a content strategy to make your video go social

    Outline

    Video planning

    This module helps you get the planning right at the very beginning to help you create the very best corporate videos:

    • Video content strategy
    • Choosing topics, concepts and stories for videos
    • Selecting the right type and format of video
    • Creating a storyboard
    • Drafting a video script

    Getting the best out of people on camera

    This practical module will show you the techniques for creating a professional-looking video:

    • Interview techniques
    • Speaking to camera
    • Tips and techniques: lighting; working with microphones, audio and framing

    Practical video production workshop

    The best way to learn how to create your own videos is to do it yourself with senior feedback and guidance. In this practical workshop, you will create your own videos, practicing the new techniques that you learned in the morning. Videos will be played back and reviewed as a group with feedback provided to each learner

    Video editing and post-production

    While final video editing can be complex and technical, this module will go through some of the fundamentals to consider: 

    • Basic editing tips: topping and tailing videos, when to call in the experts
    • Voice overs and sub-titles: when to use them, how to use them in a video, practical tips
    • Music: if and when to use in a corporate video

    Online video sharing

    This module will explain how to get more leverage out of your video on social media:

    • Making your video social
    • Deciding which platforms to use to disseminate your video
    • Creating a content strategy to ensure that your video is part of a larger plan for engagement

User reviews 1 users commented so far Add your review

Tom Bryant says:
The thing I liked most about this course was the trainer, Desirée Banugo! Also the interactive nature of the course and the practical exercises - very hands on.
Tom rated the course
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