Course Details

Social media, Skills for PR professionals

Creating videos for corporate communications and the Web (2 days)



Course venue

ISOC London
13 Grosvenor Place | Floor 3

Course dates

Venue Location

GBP 990

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  • A two-day course on creating more professional looking in-house videos 

    Course outline

    Plan and create online videos that get seen and shared

    This two-day course will help you plan and create more professional looking in-house videos for your organisation.

    You will learn how to plan and put together professional looking corporate communications videos for your organisation. 

    Who should attend 

    This is an intermediate level course for communications practitioners who want to create in-house videos for their organisation. 


    This course covers the following modules:

    • Video planning
    • Creating your video 
    • Video making workshop
    • Pulling it all together
    • Sharing your video 

    The topics covered by each modules are detailed below. 

    Learning outcomes 

    After this course you will be able to:

    • Plan your video, create a storyboard and develop a script for your corporate video
    • Understand the techniques for conducting good interviews on camera
    • Feel confident speaking to camera in a corporate video
    • Be aware of professional filming techniques, such as lighting, microphones and framing shots
    • Understand the basic editing techniques in video making
    • Create a content strategy to make your video go social 

    Module 1: Video planning

    This module helps you get the planning right at the very beginning to help you create the very best corporate videos:

    • Selecting the right angle or news for your video
    • Selecting the right type and format of video for your organisation
    • Planning your video
    • Creating a storyboard
    • Scripting

    Module 2: Creating your video 

    This practical module will show you the techniques for creating a professional looking video:

    • Interview techniques
    • Speaking to camera
    • Tips and techniques: lighting; working with microphones, audio and framing

    Module 3: Video making workshop

    The best way to learn how to create your own videos is to do it yourself with senior feedback and guidance. In this practical workshop, you will create your own videos, practicing the new techniques that you learned in the morning. Videos will be played back and reviewed as a group with feedback provided to each learner

    Module 4: Pulling it all together

    While final video editing can be complex and technical, this module will go through some of the fundamentals to consider: 

    • Basic editing tips: topping and tailing videos, when to call in the experts
    • Voice overs and sub-titles: when to use them, how to use them in a video, practical tips
    • Music: if and when to use in a corporate video

    Module 5: Sharing your video 

    This module will explain how to get more leverage out of your video on social media:

    • Making your video social
    • Deciding which platforms to use to disseminate your video
    • Creating a content strategy to ensure that your video is part of a larger plan for engagement

    Course format


    This course is heavy on reality and light on theory. Your trainer will introduce the concepts clearly, then focus on real-world skills that connect the big picture to your job. Courses are updated regularly and trainers are active in the industry so your knowledge will be fresh and relevant.


    Training consists of concise briefings on best practice, backed up by interactive learning activities like workshops, role-plays, case study analysis, coaching, brainstorms and structured group discussions. You will not sit passively through long lectures.


    This course is interesting, intellectually stimulating and delivered in a relaxed and professional style.


    All ISOC trainers are hands-on communication professionals with at least 15 years of experience. We don’t employ academic teachers – we insist on good-humoured enthusiasts who will inspire your creativity.


    This course is delivered in an executive boardroom format, not classroom-style, and in a small group no larger than eight people. You will get personal attention for the issues that matter to you. It’s also a great chance to network and share experience.

    Quality assurance

    About ISOC

    We have headquarters in London and a training centre in Dubai. We train communicators at all levels, from press officers to prime ministers. ISOC is owned and managed by Pinnacle International, the world’s largest specialist communications and PR training company. As well as public courses, we provide private and customised programmes including media interview training, presentation training, and multi-year multi-competency postgraduate programmes.

    Accredited by Edexcel

    Edexcel is the world’s largest provider of accredited qualifications and one of the UK’s largest examination boards. It is owned by Pearson, the world’s largest education company. Edexcel awards two million qualifications every year around the world and has 5,500 education partners in 110 countries.

    ISOC is an accredited Edexcel Centre (#90817). Edexcel has audited ISOC’s systems for the design, delivery and management of training and inspects us regularly to assure quality control of all aspects of training and assessment.

    The British Accreditation Council

    ISOC is also accredited by the British Accreditation Council, a UK Government-mandated training standards body. The BAC conducts annual quality assurance inspections and audits.

User reviews 1 users commented so far Add your review

Tom Bryant says:
The thing I liked most about this course was the trainer, Desirée Banugo! Also the interactive nature of the course and the practical exercises - very hands on.
Tom rated the course
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