Media engagement best practice in action
A five-day intermediate Focused Immersion Seminar covering the full spectrum of media relations skills
This five-day media relations master-class covers the full spectrum of media relations competencies. You will master the media landscape, news values and journalist psychology; learn innovative media engagement tactics including online; refine your spokesperson skills in videotaped role-play interviews; and experience the press in action on a newsroom field visit.
Course format
Intensive Media Relations is a Pinnacle Focused Immersion Seminar. This training format focuses intensively on a single set of competencies for five days. It is designed to develop practical and enduring expertise in one particular specialty.
A major highlight is the opportunity to build media interview skills in videotaped role-play exercises with individual coaching.
This course is modular: on each day you will work through four modules, each covering a set of key concepts and skills. Within each module, best practice and key concepts are covered off in a concise briefing, followed by a range of stimulating learning activities like team workshops, group discussions, topical case studies and role-play exercises.
Course days:
- Day 1: Essential media relations
- Day 2: Strategic media relations
- Day 3: Creativity in PR
- Day 4: Press conference management
- Day 5: Financial media communication
Learning outcomes
After this course you will be able to:
- Navigate clearly through the landscape of media, journalists and news
- Make strong news judgments to secure prominent coverage
- Pitch stories effectively to journalists to get even borderline stories published
- Engage the media proactively using creative PR platforms and techniques
- Conduct media relations online
- Prepare and coach spokespeople for encounters with journalists
- Give strong and confident media interviews
- Plan and manage press conferences
- Manage the business media and handle financial reputation
Who should attend
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in PR, marketing or communication. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.
Qualification credit
This is an Advanced Professional Award course, independently accredited by Edexcel. For details, download the course brochure.
Feedback
“I liked the practical workshops and the shared professional experience of the trainers.”
- Silvia Giovannoni, Ashoka Nik
“I liked the experience of the trainer, the small group size, interactivity and exercises.”
- Azmi Basir, Vangard Scotland
“Laid-back atmosphere and really informative trainers.”
- Kirsteen Astor, Hachette
“It provided what I hoped it would and I feel more confident in media relations.”
- Wendy Gorniarl, Affinity Sutton Group
“Covered a lot of media issues and was delivered in a very lively way. Very nice case studies.”
Francisca Sumay, International Criminal Court