Practical and strategic engagement with financial stakeholders
A one-day intermediate course on managing news, stakeholders and reputation in the financial realm
This course covers the strategic management of information flows between a company and its stakeholders, investors and markets. You will learn to promote and enhance financial reputation when reporting financial news, working with analysts, handling business media, and managing engagement with shareholders and investors.
Course format
This course comprises four modules each covering a set of key concepts and skills. Within each module, best practice and key concepts are covered off in a concise briefing, followed by a range of stimulating learning activities like team workshops, group discussions, topical case studies and role-play exercises.
Modules:
1) Principles of financial communication
2) Financial news-flow
3) Investor relations
4) Managing financial communication
Learning outcomes
After this course you will be able to:
- Understand the universal principles and guiding concepts of financial communications
- Manage your organisation’s financial reputation through practical engagement
- Influence financial news-flow around your organisation.
- Engage directly with investors and other financial stakeholders in support of your organisation’s communication and business strategies
- Supervise and direct regulatory and compliance requirements of financial communications
Who should attend
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in PR, marketing or communication. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.
This course is ideal for professionals up to manager and director level whose role includes managing or communicating about financial information, or engaging with investors and financial media.
Qualification credit
This is an Advanced Professional Award course, independently accredited by Edexcel. For details, download the course brochure.
Feedback
“Liked the flexible approach and experience of trainers.”
- Andy Read, Just Lamps
“Good insights into ways to improve as a PR professional.”
- Imran Janjua, Mobilink
“Trainers were culturally aware and also had great general knowledge to add to the lessons.”
- Sofya K, Gulf Finance House
“Good content. The trainer was highly knowledgeable and delivered the course in a simple and understandable way.”
- Amin Judeh, Pioneer
“Very thorough and great feedback.”
- Hazel Arnold, Biwater
“Liked sharing knowledge and experience with trainer and other delegates.”
- Manuela Wendler, Lexica Communications