Public relations and marketing for the social media generation
A one-day universal course on how to conduct strategic communications on the dominant online social network
This course covers how to conduct strategic public relations on Facebook, the dominant online social media platform. You will learn to unlock the communication potential of Facebook’s many tools and features, from profile pages to applications, photo sharing and blogging – in everyday communication as well as creative campaigns.
Course format
The course takes a tool-focused approach, based on the practical applications of Facebook in strategic PR and communication.
The day comprises four modules each covering a set of key concepts and skills. Within each module, best practice and key concepts are covered off in a concise briefing, followed by a range of stimulating learning activities like team workshops, group discussions, topical case studies and role-play exercises.
Modules:
1) Designing and managing your Facebook profile
2) Content strategies for Facebook
3) Facebook campaigns
4) Advanced techniques: apps and mobile
Learning outcomes
After this course you will be able to:
- Create and manage a Facebook profile for your organisation
- Plan, create and regularly update engaging content for your Facebook page
- Prepare and execute communication campaigns using Facebook
- Understand the role and use of Facebook apps and mobile media in strategic online PR
Who should attend
This is a universal online PR and marketing course suitable for communication and marketing professionals at all levels. It is pitched at an intermediate level, designed to help you develop strategic approaches and apply sophisticated techniques.
Qualification credit
This course provides Advanced Professional Qualification credit, independently accredited by Edexcel. For details, download the course brochure.
Feedback
“Inspiring, new ideas, practical case studies.”
- Kati Lescimen, Toothfriendly International
“Interactive with the trainees as well as the trainers, quite relaxed.”
- Caroline Lynch, Nexus Communications
“It was very interesting and useful but at the same time fun and I liked the informal style.”
- Anna Marshall, Treehouse
“Very practical and interactive. Workshops were very useful.”
- Susanne News, Mack Brooks
“A small group with an excellent dynamic of people.”
- Jill Dallas, Publicasim