Press Release Writing is a one-day universal training course covering how to write effective press releases. It covers all of the essentials of good press release writing, from news angles to structure, language and distribution, including how to optimise content for the online space. Through practical workshops and expert coaching, you will learn to write powerful press releases that drive mainstream media coverage and also shape reputation in digital media.
This course covers the following modules:
This is a universal course designed for learners at different levels and in a range of roles. Learning is pitched at a core level, designed to help you analyse core concepts and execute universal skills.
This course is recommended for anyone who is involved in writing, editing, commissioning or approving news releases.
After this course, you will be able to:
This module covers the core principles of writing effective press releases.
This module covers the essential ingredients of content and presentation.
This module covers how to develop news angles using focused and powerful language.
This module covers how to write and distribute press releases that make an impact online as well as in the traditional news media.
This was an interesting course that covered the important things to learn for professional press release writing.
Excellent course, I liked the practical examples/exercises.
The trainer Rebecca Hill was amazing, professional and excellent.
The course covered all aspects of press release writing. I have lots of ideas to take back to the office!
Outstanding trainer! Frances Barton is highly experienced. Very beneficial instructions and information was shared.
In terms of venue, two thumbs up!
The trainer is well informed, very structured, systematic, open to over opinions. enjoyed a lot the training.