Intensive preparation and response simulation
A five-day advanced master-class covering PR crisis strategy and response both online and in the media
This five-day seminar covers all aspects of crisis communication to effectively defend reputation. You will learn to create systems enabling immediate crisis communication, and to direct practical media and online engagement. Training includes videotaped interview coaching in a realistic rolling crisis scenario.
Course format
Crisis Communication is a Pinnacle Focused Immersion Seminar. This training format focuses intensively on a single set of competencies for five days. It is designed to develop practical and enduring expertise in one particular specialty.
The course features high quality multi-media presentations, real-world case studies, and the chance to brainstorm around your own issues. Popular elements include the opportunity to discuss crisis communications with an experienced journalist and practice in simulated crisis interviews with video feedback and coaching.
Expect a full run-down from experienced crisis management specialists on the fundamentals of crisis communications, including case studies of effective and ineffective crisis management.
Over the course of five days, you will cover the full spectrum of crisis communication platforms and skills. Every day follows a hands-on format, revolving around a variety of fun and fast-paced exercises. Expect to spend a lot of your day trying out new skills, practicing your techniques, not listening. You will receive plenty of personal coaching and feedback.
This course is modular: on each day you will work through four modules, each covering a set of key concepts and skills. Within each module, best practice and key concepts are covered off in a concise briefing, followed by a range of stimulating learning activities like team workshops, group discussions, topical case studies and role-play exercises.
Course days:
Day 1: Crisis communication management
Day 2: Crisis media and online engagement
Day 3: Online Crisis Communications
Days 4-5: Rolling disaster communication workshop
Learning outcomes
After this course you will be able to:
- Prepare a crisis communication strategy and practical plan
- Conduct crisis risk assessment including issues mapping
- Design crisis communication systems, teams and protocols based on best practice templates
- Create crisis resources such as manuals and online platforms
- Manage your organisation’s communication during and after an event that threatens its reputation.
- Create crisis messages, positioning and response tactics response rapidly and decisively
- Engage confidently with journalists and in online social media at the height of a negative news crisis.
- Represent your organisation effectively even in the most challenging of crisis interviews
Who should attend
This is an advanced-level course designed for learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation.
Qualification credit
This is an Advanced Professional Award course, independently accredited by Edexcel. For details, download the course brochure.
Feedback
“Interactive and friendly classroom environment made it much easier to comprehend.”
- Eze Obular, Total Nigeria (EPNL)
“Thanks to the small group, we managed to interact and share experiences.”
- Hania Al Lahham, Depa United Group
“Useful practical experience and excellent feedback.”
- Kattryn Rane, Save the Children
“I liked the delivery of the content. Very easy to understand, I felt involved.”
- Dawn Sonnemann, Treehouse
“The trainers brought realism to the scenarios – this was invaluable.”
- Matthew Wood, RSA