Ready your resources to defend reputation when disaster strikes
A one-day intermediate-level course on how to plan crisis communication strategies, systems and resources
This course covers how to ready your communication function to respond rapidly and effectively in a crisis to manage perceptions in media and online. You will learn best practice in crisis communication strategy, issues mapping, risk assessment, systems, teams, protocols, and resources including crisis manuals and online tools.
Course format
NOTE: this course is followed by a separate one-day course the following day: “Crisis Media and Online Engagement”. Most people attend both courses together. If you are also interested in the practical media and online response aspects of crisis communications, you should book a place on both courses.
“Crisis Communication Management” is an interactive and engaging course with a focus on active learning and hands-on practice followed by feedback and coaching from an expert trainer. You will benefit from high quality multi-media presentations, real-world case studies, and the chance to brainstorm around your own issues.
It is taught in high quality conference facilities at the Pinnacle London training centre, and in small groups to maximise individual attention. The trainer is an experienced international crisis management expert.
This course comprises four modules each covering a set of key concepts and skills. Within each module, best practice and key concepts are covered off in a concise briefing, followed by a range of stimulating learning activities like team workshops, group discussions, topical case studies and role-play exercises.
Modules:
1) Crisis communication strategy
2) Crisis radar: risk assessment and issues mapping
3) Crisis systems, teams and protocols
4) Crisis communication resources and planning
Learning outcomes
After this course you will be able to:
- Establish your organisation’s readiness for crisis communication activities to mitigate reputational damage.
- Lead the process of creating a crisis strategy
- Conduct a reputational risk assessment and issues mapping process
- Set up crisis and issues monitoring systems
- Create crisis communication systems, teams, protocols, resources and plans using straightforward templates and international best practice
- Apply practical crisis management tools and ideas to your job
Who should attend
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in PR, marketing or communication. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.
This course is ideal for communication professionals at all levels who may be involved in preparing plans or resources for crisis communication, or in deploying communication plans in the event of a crisis.
Qualification credit
This course provides Advanced Professional Qualification credit, independently accredited by Edexcel. For details, download the course brochure.
Feedback
“The brainstorming and workshop sessions were very interactive.”
- Jayne Letter, Parcel Force Worldwide
“An interesting overview. I feel more confident about what to do if there was a crisis.”
- Helena, Hachette
“Using relevant examples and scenarios to put forward a helped get the learning across.”
- Edward Galkwey, Nigerian Air Force
“Very relevant content.”
- Dawn Sonnemann, Treehouse
“Well prepared, a lot of things which I can use in practice. Very good trainers.”
- Pioto Wojtaseh, NBS Public Relations
“Practical advice on planning for crisis.”
- Helen Richardson, Hachette