Unleash your imagination in unforgettable communication campaigns
A one-day intermediate course providing inspiration and practical tools to create imaginative PR ideas
This course delivers inspiration and practical tools with which to create distinctive PR ideas that will outshine the competition, stick in people’s minds, and achieve results. You will examine examples of the greatest creative campaigns of all time, and learn innovative techniques to unlock your own creative potential.
Course format
This course revolves around immersion in real case studies of highly effective creative PR and communications. It is explicitly not about dense psychological theories of creativity or abstract, impractical ways to be creative. You will spend most of the day exploring examples of creativity and trying out practical tools to stimulate and facilitate your own creativity in PR. This course comprises four modules each covering a set of key concepts and skills. Within each module, best practice and key concepts are covered off in a concise briefing, followed by a range of stimulating learning activities like team workshops, group discussions, topical case studies and role-play exercises.
Modules:
- Creativity in PR
- Creativity showcase
- Facilitating creativity
- Creativity in practice
Learning outcomes
You will learn how to generate creative ideas that get results through a combination of briefings from experienced PR professionals and lively workshops to kick-start your creative thinking process. You will be able to:
- Understand the principles and sources of creativity
- Articulate the role and importance of creativity in modern PR
- Facilitate team brainstorms and many other creativity processes using a new toolbox of techniques
- Apply creativity tools in a real-world context
Who should attend
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in PR, marketing or communication. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques. This course is ideal for public relations professionals at all levels, who would like to add a competitive edge through enhanced creativity.
Qualification credit
This course provides Advanced Professional Qualification credit, independently accredited by Edexcel. For details, download the course brochure.
Feedback
Great examples of creative ideas, thinking outside the box. - Alexandra Richardson, Hachette Good flexibility in sessions; good learning environment. - Preethi Sunddadun, NSPCC It was direct straight to the point and totally hands on - Yetunde Akinokun, Total Enjoyed brainstorming with others and getting useful hints and tips - Debbie King, Miele Useful practical experience and excellent feedback Kattryn Rane, Save the Children