Build goodwill through holistic business, community and employee engagement
A one-day intermediate-level course on designing CSR strategies, programmes and campaigns
This course provides a solid grounding in the practice and communication of socially responsible business . You will learn to design and manage a CSR strategy through which your organisation can express its values and secure its future through a sustainable mutual partnership with employees, stakeholders and communities.
Course format
This course comprises four modules each covering a set of key concepts and skills. Within each module, best practice and key concepts are covered off in a concise briefing, followed by a range of stimulating learning activities like team workshops, group discussions, topical case studies and role-play exercises.
Modules:
1) Designing a CSR strategy
2) Building CSR programmes and campaigns
3) Community engagement
4) Employee volunteering
Learning outcomes
You will grasp what makes for a sound approach to social responsibility, the PR risks and opportunities involved and the fundamentals of good social responsibility communications, reporting and stakeholder dialogue.
After this course you will be able to:
- Design and implement a CSR strategy for your organisation
- Plan effective community and employee engagement programmes and campaigns
- Leverage the results of CSR activity through effective communications
- Understand and long-term practical and reputational benefits of CSR for your organisation
- Articulate and justify the rationale for your CSR programmes
Who should attend
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in PR, marketing or communication. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.
This course is ideal for in-house or agency communications professionals who need deeper understanding of successful CSR programmes and how to communicate strategically around CSR.
Qualification credit
This is an Advanced Professional Award course, independently accredited by Edexcel. For details, download the course brochure.
Feedback
“Good case studies!”
- Titi Horsfall, Nigeria LNG ltd
“Extremely interactive with lots of time to discuss questions.”
- Leticia Labre, One World Trust
“Excellent illustrative and real-world examples really got me thinking about how to apply CSR to my situation.”
- Sarah Skelton, Northumbria University
“Everything I learned can be directly applied to my functions.”
- Sonye Allanah, Total
“I now have a grasp of CSR that goes well beyond the preconceived notions I arrived with.”
- Fraser Lovie, University of Aberdeen