A multi-skill course at intermediate level
A five-day intermediate Multi-Skill Programme covering presentations, strategy, planning, creativity and copywriting
This course is a one-week investment in professional development for communication professionals looking to take their career to the next level. You will learn innovative approaches to planning and managing campaigns, creativity in tactics, advanced copywriting, social media engagement and presentation skills.
Course format
Applied Public Relations is a Pinnacle Multi-Skill Programme. This training format covers a range of different PR and communication skills. It is designed to develop fully rounded communications professionals.
This course is modular: each day deals with a distinct topic or discipline, and on each day you will work through four modules, each covering a set of key concepts and skills. Within each module, best practice and key concepts are covered off in a concise briefing, followed by a range of stimulating learning activities like team workshops, group discussions, topical case studies and role-play exercises.
Course days:
- Day 1: Essential presentation skills
- Day 2: Communication strategy design and development
- Day 3: Planning and managing communication campaigns
- Day 4: Creative media relations
- Day 5: Specialised PR copywriting
Learning outcomes
After this course you will be able to:
- Speak in public with greater confidence and authority
- Give much more effective and convincing presentations
- Analyse, map and prioritise your organisation’s stakeholders
- Select the most effective communication channels for your messages
- Conduct a communications audit and situation analysis for your organisation
- Design a clear, concise, integrated communication strategy
- Plan a communication campaign for your organisation rigorously using practical tools
- Apply and adapt 10 universal platforms for creative PR to achieve results for your organisation
- Gain creativity and confidence dealing with the media.
- Return to work with fresh ideas and inspiration for media engagement.
- Write opinion editorials, PR case studies, PR features and advertorials that will generate publicity or reputational benefits for your organisation.
Qualification credit
This is an Advanced Professional Award course, independently accredited by Edexcel. For details, download the course brochure.
Feedback
“Liked the crisis management aspect, very useful tips all round though.”
- Tamsin Kitson, Hachette
“A good balance of theory and practice – and participants were encouraged to share their thoughts and practices.”
- Sarah Pickering, WSPA
“A fun day and very beneficial to see how things are done.”
- Claire Elliott, Hay Group
“Examples were interesting and the workshops were very useful.”
- Alla K, Discovery Channel
“Very interactive, enabling the group to implement the teaching into practice with our organisation.”
- Amanda Brabbey, Richmond Housing Partnership
“I felt very free to question and they were always fully answered.”
- S Traves, NCH Children’s Charity