Unleash the power of advocacy to influence policy
A one-day advanced-level course on developing lobbying strategies and executing lobbying campaigns
This course focuses on practical advocacy skills for communication managers. You will learn to design a lobbying strategy and execute a public affairs campaign with support from coalition building and online tactics. You will build personal skills in media persuasion in videotaped workshops.
Course format
This course comprises four modules each covering a set of key concepts and skills. Within each module, best practice and key concepts are covered off in a concise briefing, followed by a range of stimulating learning activities like team workshops, group discussions, topical case studies and role-play exercises.
Modules:
1) Developing a public affairs and lobbying strategy
2) Designing and planning public affairs campaigns
3) Handling the media in lobbying campaigns
4) Public affairs online
Learning outcomes
After this course you will be able to:
- Develop a lobbying strategy that integrates public affairs activity in support of your organisation’s business strategy.
- Build a lobbying campaign designed to shape your organisation’s policy and legislative environment
- Engage with the news media and harness their influential power as part of a lobbying campaign
- Conduct lobbying online using the main social media tools and platforms
Who should attend
This is an advanced-level course designed for learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation.
Qualification credit
This course provides Advanced Professional Qualification credit, independently accredited by Edexcel. For details, download the course brochure.
Feedback
“Good discussion. I didn’t feel like I was being told, but advised.”
- Jessica Ali, Richmond Partnership
“I appreciated the interactive nature of the course and the maturity, knowledge and depth of the trainer.”
- Lawrence Cobham, Brass LNG Limited
“Great straight forward information, it is also very helpful to get feedback and advice.”
- Pasha Enrlich, Hachette
“Your trainers are well versed. They are really professional.”
- Felix Nabena, Shell
“Highly practical training.”
- Yetunde Akinokun, Total